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combination of full product support and extensive backing from marketing material , we can offer the last word in delivering growth for our customers ,” explains Ray McGrady , director of marketing . “ We have recently completed a revamp of our offering – from drop cards and brochures to fullfledged websites – to make sure that our customers get the opportunities they deserve .”
The key benefit and standard offer for all UK Fabrication customers will be its flexibility and ease of use . Using the online portal , orders can be placed and amended – even at the last minute , preventing a waste of time and money that could result from just a simple error . The portal places greater control over installer orders . They can get glass sizes with a quick click , and look through a complete history of their purchases , as well as being able to maximise cost advantages . Orders can be tracked too , making sure that everything is progressing as expected , and ensuring that installers
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can promise and – more importantly – deliver to their customers . Essentially , the portal allows the greatest control possible , with a convenient interface and competitive pricing . Whether they are buying fabricated frames currently or are a fabricator looking to come out of fabrication , this system gives the control that a business needs .
“ The MASCO UK Fabrication strategy isn ’ t just about quantity , but about quality ,” says Andrew Stevenson , customer experience director . “ We ’ re not content with just being the provider of quality products . Our entire infrastructure enables ease of use and transparency , so that the installer can see exactly what ’ s happening , and make changes as needed . With bespoke material available for certain customers , our offering is tailored to support your business needs .”
Further enabling growth , MASCO UK Fabrication has ramped up its product offering , with further products still to come . The launch of the new bi-fold doors – both
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PVCu and aluminium – has received praise so far , and the impending release of the much-anticipated flush sash will continue a string of high profile product launches . Added to UK Fabrication ’ s bi-fold offering , soon a new suite of black , white , gold , and anthracite grey suited hardware will be debuted , and a new seal system that improves smoothness and operation .
Firstly , the business will be debuting its glass solution
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. This is described as ‘ the absolute cutting-edge ,’ and includes switchable glass , as demonstrated on a number of products at May ’ s upcoming FIT Show . With the switchable glass , opacity can be adjusted by a switch , remote , or even by smartphone app . Every interaction with the glass creates a personal history , which can be used via the app to personalise your setup to suit you – whether you want to adjust the amount of light that gets in , or add an extra sense of privacy during the evening . This glass is the perfect companion to our range of bi-fold doors , allowing a home to open up living space but without having to compromise privacy .
Innovative glass solutions will be available in the very near future , and 2017 will also see our 5-chamber profile become standard . In the coming months , UK Fabrication will also be releasing its new flush sash . The sash is suited within
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the existing casement range , meaning there won ’ t be any compatibility issues with current installations . With mechanically joined options , the flush sash will be previewed at the 2017 FIT Show – along with a new agate grey foil . In addition , UK Fabrication has everything in place to make sure the support doesn ’ t stop at its product range . With ever increasing numbers of retail showrooms , it has the range of POS material , showroom material , and can even provide hands-on demonstration and training .
To display these products and speak about the service in person , MASCO UK Fabrication will have a
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stand at the 2017 FIT Show , held at NEC Birmingham from 23rd to 25th May . “ This stand is set to be our most impressive yet ,” says Nick Kightley , sales director . “ The combination of our product line-up , revamped material , and support portal mean we can deliver the ultimate suite for growing an installer ’ s business .”
Nick Kightley adds : “ That ’ s not all . We ’ ll be debuting a series of exclusive previews of new products at the FIT show , which haven ’ t been revealed yet . There ’ s plenty of excitement still to come .”
To find out more , see the dedicated SafeChoice website at www . safechoicepartnership . co . uk
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