7
PRO INSTALLER MAY 2015
PRO NEWS
@proinstaller1
LUMINIUM
In the third of the series on Social Media for
Clearview, Sarah Ball, Communication Director at
Balls2 Marketing talks Twitter.
Twitter, hashtags
and handles
Bi-Folding Doors
Slimline Windows
With hashtags and handles, tweets and retweets,
Twitter can all sound a bit alien. But it’s the
favourite way for a lot of businesses to keep in
touch with customers and prospects because
it’s so easily accessible on your phone.
If you’re not
convinced try out a
personal account to
talk about the things
you like and see
what information is
out there. If you’re
into F1, Foo Fighters
or Fast and Furious
there’s loads of stuff
you can find. Set up
a personal profile
and just play.
Then, when
you set it
up for your
business
you’ll know
the sort of
things that
work well.
same words will help this,
especially if the tweets
link back to webpages or
blogs on your site.
You can post twitter only
offers so that someone
has to give you a code
to qualify for a discount
or freebie. You can also
retweet interesting, funny
or important tweets or
answer other
people’s
posts.
What to post
Your first few posts
should give a good
reflection of your business. Photos of products,
people and premises all
show something unique
about you. If you pay
for SEO then using the
1 WEEK
2 WEEKS
DELIVERY UNGLAZED
DELIVERY GLAZED
ANY COLOUR
ANYWHERE
IN THE UK
‘it’s really
easy to
stay local’
Join industry
Tweeters
There’s
already a lot
of activity from
the window industry.
All the major manufacturers have accounts and
of course you can follow
PIGS if you want to find
out where in the UK the
latest industry networking
is going.
Solidor has a door of the
month where fitters can
send in photos of their
door installations and win
a prize. You can follow
@ProInstaller1 too.
Aluminium doors and windows
are only a week away
How often
Aim for three to six
times a day. A lot of what
you’ll say can be repeated
because the shelf life of
a tweet is only 7 minutes. I think it’s good to
have a balance between
scheduled posts and live
ones. This means you will
always have posts going
out.
Sliding Doors
Lantern roofs
Go local
What
not to post
Don’t post anything th