16
MAY 2015 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
Marketing hub
proves a success
VEKA Approved Fabricator and Installer, M&M Windows has
reported an instant, positive response to its new marketing
materials, created via the online Marketing Hub, exclusive to
members of The VEKA UK Group’s Approved Installer Scheme.
The scheme has welcomed
around 400 Approved Fabricators, Installers and Suppliers in less than a year and
supports businesses in a
variety of ways.
Besides benefiting through association with the UK’s leading manufacturer of PVCu window and
door systems, other plus points for
installers include lead generation
from a dedicated homeowner-facing website and access to the
Marketing Hub, which features
over 100 templates for various
marketing materials, all of which
can be personalised at the click of
a button.
Mike McCoy, along with brother, Matt and parents Colin and
Maureen, make up the family team
behind M&M Windows.
‘offers everything
an installer could
need to present their
business in its most
professional light’
He said, “In barely two weeks
we’ve won four jobs off the back
of the items we created. Our business is presented as having the
support of The VEKA UK Group
and, for anyone who knows about
their leading position in the industry, that endorsement can only be
a good thing!”
The Marketing Hub offers
everything an installer could
need to present their business in
its most professional light. From
showroom stands and vehicle
liveries to press adverts and
vouchers, all items have been
professionally designed by an
award-winning marketing agency,
meaning Approved Installers forgo
significant costs while achieving
enviable results.
Amy Grundy, National Sales
Manager for the Approved Installer Scheme, adds: “There’s no
charge to join; all we ask is that
companies supply CE-Marked
products, manufactured by an
Approved Fabricator, installed by
an MTC-qualified technician and
covered by an insurance-backed
guarantee.”
For more information visit www.
vekauk.com/approvedinstaller
Best practice passive
fire protection at FIREX
The GGF will be supporting BM TRADA’s
programme that will
highlight the benefits
of effective passive
fire protection through
a range of interactive
exhibits, live demonstrations and free
seminars at this year’s
FIREX International
show including regular tours of its 80m²
Passive Fire Protection
Demonstration Zone
the centrepiece of
which will be, a full-size
corridor and suspended
ceiling simulation.
The exhibits will demonstrate the best practice specification and installation of
passive fire protection measures including fire doors
and glazing and fire stopping products. The tour will
then take visitors to full size
display models of a charred
fire door, a glazing system
and a fire stopping configuration to clearly demonstrate
how passive fire protection
measures work to prevent
the spread of fire.
At the show, the GGF
will be promoting Fire-resistant glazed systems and
how they form an essential
built-in element in all types
of buildings, particularly because of the unique
properties of fire-resistant
glass in combining transparency with robust resilience
against fire.
Giles Willson, GGF Deputy
Chief Executive and Director
of Technical Affairs commented:“We are delighted
to support BM TRADA’s
activities at FIREX with our
technical support, literature
and of course promotion
to architects, specifiers and
building facilities managers.
It is very positive that the
importance of fire resistant
glazing will be highlighted
at this high profile exhibition.”
All visitors to the BM
TRADA stand will be offered
free copies (normal retail
value £200) of the GGF’s
unrivalled specialist publications; “A Guide to Best
Practice in the Specification
and Use of Fire-Resistant
Glazed Systems” and “The
GGF Standard for: The Specification and Ins tallation of
Fire-Resistant Barriers containing Glass for Resistance
against the passage of Fire
and Products of Combustion.”