FIT Show Preview
MARCH 2025 | 21
FIT Show Preview
WHATSAPP CRM INTEGRATION AN INDUSTRY FIRST
Ab Initio is launching an industry first on its stand number M40 at this year ’ s FIT Show – a WhatsApp integration with its market leading AdminBase CRM system . Text-based conversations can now be funnelled throughout the process , and window companies can now communicate directly with customers at every stage of the sales process using this universally popular messaging service .
Ab Initio ’ s founder and director Rhonda Ridge said : “ While WhatsApp has always been prohibitively expensive – potentially costing thousands for clients to absorb it into their system – Ab Initio has managed to streamline the process and integrate it as part of our overall offering . Consequently , there is less reliance on emails - which can get lost among spam and go unread – giving instant , real time updates to all involved .”
Ab Initio has always focused on the smoothness of the journey when evolving its AdminBase system . Over its 30 years of business the company has worked side by side with its customers , improving the process of selling and installing their products . This systemisation has not only helped them to become more agile and more efficient , but has also helped them to focus their minds on the most important area of their business as a whole – the customer journey . Please book a demonstration by emailing sales @ abinitiosoftware . co . uk . Everyone with a genuine appointment will receive a special gift to mark our 30th anniversary , and their names put forward into a prize draw for a luxury weekend in London .
www . abinitiosoftware . co . uk
Link Vent
Glazpart ’ s award winning range of trickle vents
Premium and woodgrain finishes now in packs of 10 vents or canopies
Flat packers 34mm to 50mm perfect for triple glazing
New product of the year - Link Vent 4000
Window component of the year
Window component of the year 2022
For more information and to find your local stockist visit : glazpart . com / trickle-ventilation | 01295 264533 or call to speak with one of the team .