46 | MARCH 2021
Movers & Shakers
APEER ANNOUNCES NEW GROUP SALES DIRECTOR
Alex Moore , long-standing member of the team at Apeer , has recently been promoted from Sales Manager to Group Sales Director .
Alex is already a well-known face at Apeer , he brings with him to his new role a wealth of knowledge and enthusiasm for the group ’ s products , across the Apeer door and Lumi frameless window brands .
In his new position as Group Sales Director , Alex will be responsible for the direction of the company ’ s sales strategy and lead generation throughout the UK and Ireland . He will oversee the company ’ s ambitious growth plans and the management of both the Lumi and Apeer sales teams .
“ It ’ s a great time to take up this opportunity and I can ’ t wait to get stuck in ,” said Alex on his appointment .
“ Last year , we invested just under a million in machinery at our Ballymena facility in Northern Ireland , with even more planned this year . Which means we ’ re ready to offer more quality products to our customers than ever before , including for our increasingly popular Lumi frameless window range .”
RICHARD EDEN JOINS YALE AS SUPPLY CHAIN DIRECTOR
Yale has welcomed Richard Eden to the business as its new Supply Chain Director , strengthening the senior team .
Richard joins the business with over 25 years industry experience and a wealth of knowledge in warehousing , logistics , distribution , and supply chain .
In his new role , Richard will oversee and manage supply chain and logistics strategies . He will also have overall responsibility for Yale ’ s logistics partner , as well as the Central Factored Products Planning department .
Discussing his new position , Richard commented : “ Yale is the trusted brand when it comes to home security and is well-respected by fabricators , installers , and consumers alike . I ’ m thrilled to be starting this new chapter of my career and look forward to being a part of the future of the business .
“ My aim is to provide supply chain advantage to ensure optimum flow of material and information from source of supply to end customer , to meet both customer requirements and business performance targets .”
www . yaledws . co . uk
Read online at www . proinstaller . co . uk
New Business Development Executive helps merger run smoothly
Central Window Systems , the result of a recent merger between high quality aluminium supplier Central ASL and PVCu supplier Central RPL , have appointed a new Business Development Executive , Aaron Doyle , to assist the company ’ s customers with the transition .
Today , both ASL and RPL customers can continue to source their aluminium and PVCu products from under one roof – and that ’ s where Aaron , who has been with the company for four years , can help .
“ One of my main roles is to work with existing customers , helping to make them
aware of both ranges , alongside our marketing tools , such as Central Hub ,” Aaron explains .
“ By becoming Central Window Systems , installers can benefit from the full extent of the products we supply , and we ’ ll be able to offer a more cohesive service across the board .”
Aaron has also been tasked with giving more installers access to the company ’ s Central Hub , a 24-hour portal providing a full range of marketing , sales , software and business support .
www . centralwindowsystems . co . uk
Avocet appoints new Commercial Director
Avocet is delighted to announce the appointment of Steve Ross as Commercial Director of the high security cylinder division Avocet ABS . www . apeer . co . uk
Having worked with Mul-T-Lock and Assa Abloy , Steve is already well known within the industry and a friend to many of our existing business partners , who will be aware of his passion for this professional and specialist service sector .
So why join ABS during a pandemic , isn ’ t there a risk ? Steve was quick to respond , “ 2020 was a challenge for everyone within our industry , yet even with the trauma of Covid-19 and the uncertainty of a post Brexit UK , the business has worked relentlessly behind the scenes to reorganise itself for the coming year , a year which
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their passion is unquestionable
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includes a number new product launches , and further appointments too .
“ The ABS division at Avocet has continually supported the locksmith industry , and ensured that its partners have had access to products throughout , even with the sales office operating remotely ; their passion is unquestionable , and a great foundation for us to build upon .”
www . avocet-hardware . co . uk