42 | MARCH 2020
Products
Read online at www.proinstaller.co.uk
FIRST, GLASS
DOORCO’s MD Dan Sullivan
discusses how important glass is
when helping homeowners find
their ideal composite door.
The original champion of
choice, leading door supplier,
DOORCO recently expanded its
door glass offering with the
launch of the new Deco-
rative Glass Additions
range. The 2020
glass range now
gives customers
an impressive 524
stock lines includ-
ing traditional, con-
temporary, minimalist
or simply unique options,
as well as a range of designs
unique to DOORCO. This means
customers have the choice of 73
designs including 68 decorative
and five clear or obscure.
DOORCO MD Dan Sullivan
comments: “Compared with other
suppliers’ limited choices of
glass, our range is pretty impres-
sive, from more standard designs
for new build and social housing
to decorative or contemporary
choices for retail.
“But we’re not offering choice
for the sake of it. Following an
extensive review of our glass
ranges using sales and trends
data, we have been able to bring
together a carefully consolidated
range that will allow for even
faster lead times. Obscure, clear
and many decorative glass lines
are now stocked off-the-shelf,
and despatched from three days,
with the rest of our comprehen-
sive decorative range to follow
as we move towards becoming
the market leader in JIT glass
and glazing. Our new brochure
reflecting these changes and a
full suite of new images are now
available to customers.
“The review has also meant
that we can hold even more
stock of the new glass ranges
from a larger network of selected
supplier partners, building more
resilience into the supply chain
for our customers. And just a hint
about our growing glass supplier
network – our Creative Consult-
ant and resident DOORK Jeyda is
currently working on her own ex-
clusive range, hopefully available
in the Autumn.
“But it’s not just about the glass
itself. Customers are now relying
on DOORCO for complex glazing
too. Our prepping division which
includes our dedicated bespoke
glazing service, is seeing consist-
ent double digit growth month
on month. In fact, a third of all
our prepped doors are now sold
with glass making it an integral
part of our business. Day in day
out, our experienced glazing
team are fulfilling complex or-
ders for the more contemporary
and bespoke designs, where we
can offer the craftsmanship and
skills required for say the Inox
cassettes, to even support volume
production outsourced to us by
customers.
“Our commitment to keeping a
close eye of market trends, talk-
ing to customers regularly and
tracking orders means we know
what designs, and how much
glass to stock. For example, at
the moment, our best-selling
glass lines are the Clear, Ob-
scure and Stain ranges so we’ve
boosted stock of these. But we’re
also flexible and can increase or
reduce the stock of certain items
depending on how popular they
are.
“The DOORCO team is re-
nowned for working hard on be-
half of our customers to continue
to expand and improve our range
of products and services and
offer the best products, delivered
JIT with the benchmark levels of
service on which our customers
now rely. This is a commitment
we will build on during 2020 and
the Decorative Glass Additions
range just the first step.”
With a multitude of glass de-
signs, decorative glass can allow
homeowners to personalise their
homes effortlessly, from options
to suit grained traditional doors,
grained contemporary doors,
smooth contemporary doors and
the additional choice now of
matching sidelight glass.
Visit www.doorco-com or
call 01625 428955