4 | MARCH 2020
News
Read online at www.proinstaller.co.uk
BI-FOLDING DOORS TO SEE
POST-BREXIT BOUNCE IN 2020?
AMA Research
A new report into the prospects for bi-folding
doors through to 2023, paints a picture of
growth within an increasingly complex market.
While forecasting
headline increases, the Bi-
fold Doors Market Report
– UK 2020 to 2023 from
AMA Research, suggests
significant shifts in prices
and sector reach, defined
by a series of drivers.
These extend from
a growing pressure on
price-point in trade supply
and potential challenges
from other product areas,
to consumer confidence
post-Brexit, and its impact
on home improvement and
new build sectors.
Jane Tarver, Senior
Research Analyst AMA
Research said: “We saw
market growth in bi-folds
slow last year in compari-
son to very positive growth
between 2014 and 2018,
something subdued by the
uncertainty surrounding
Brexit.
“We perhaps now have
more clarity about the UK’s
direction of travel, and
we expect this to lead to
sustained growth through
to 2023, albeit at a slightly
lower rate.”
At a headline level AMA
is forecasting growth in
the bi-folding door market
across sectors of 7% this
year [2020] but it argues
that this may slow to 5% by
the end of the three-year
period.
Nonetheless, this repre-
sents total market value of
£113m by 2023. Aluminium
remains the most popular
material type, with the
majority of bi-folding doors
supplied, as expected, as
replacements for older
inline sliding products.
The report, however,
identifies a number of key
trends, which have poten-
tial to redraw the market.
This includes the impact
of lowered retail price
points, which the authors
of the study identify as
having the potential to
erode sales in some areas,
while growing them in
others.
“There are numerous
factors which may impact
growth in different sectors
of the market, including a
shift in pricing structure
within the industry itself,”
explained Jane.
“Increased competition
and lower price point, com-
bined with growth in other
products, is starting to
exert an influence, particu-
larly on higher end sales.”
She continued: “Con-
versely, some of these same
shifts may increase the
reach of bi-folding doors
into other sectors.
“The picture is complex.
The market is in a sense
‘taking away with one
hand but giving with the
other’. It’s about under-
standing which, because
what is clear is that we’re
going through a period of
change.”
UK Market for Bi-Fold Doors End Use
Sector Mix 2014 and 2019 % by value
AMA Research is a
specialist publisher of
a wide range of market
reports and provider
of marketing research
and consultancy
services, specialising
in ad-hoc and com-
missioned research
projects.
This includes special-
ist door and window
reports including:
Domestic Replacement
Doors and Windows;
Door and Window Fab-
ricators; Commercial
Glazing; Commercial
and Industrial Doors
and Shutters; Door and
Window Fittings.
The authors of the Bi-
fold Doors Market Report –
UK 2020 to 2023, also point
to external factors, which
may impact on growth and
the sectors of the market
that will deliver it.
This includes the impact
of the Brexit ‘hiatus’, ac-
companying lower levels of
consumer confidence – and
as a consequence growth –
in 2019, which it said may
lead to higher growth this
year.
The report also provides
an analysis of the impact of
this on the housing market.
This includes the drop in
the number of house sales
seen last year - something
that it suggests has not
been a complete negative
for the industry as home-
owners improve rather
than move.
Drawing on forecasts for
the housing market, the
report also looks at pros-
pects for new build, and
outside housing, highlights
opportunities in commer-
cial sectors.
Jane concluded: “The
real positive here is that
the bi-folding door market
will continue to see growth
through to 2023. What
we’d say, however, is your
proposition and offer isn’t
necessarily going to be
right going forward simply
because it’s worked in the
past.
“There are a number of
factors which mean that
won’t be the case with
some sectors of the market
delivering fewer oppor-
tunities while the yield
from others will increase
substantially.”
AMA Research is a spe-
cialist publisher of a wide
range of market reports
and provider of marketing
research and consultancy
services, specialising in
ad-hoc and commissioned
research projects.
This includes specialist
door and window re-
ports including: Domestic
Replacement Doors and
Windows; Door and Win-
dow Fabricators; Commer-
cial Glazing; Commercial
and Industrial Doors and
Shutters; Door and Window
Fittings.
For further information
please call 01242 235724,
email marketing@
amaresearch.co.uk or visit
www.amaresearch.co.uk