28 | MARCH 2020
Installer Support
Read online at www.proinstaller.co.uk
GEORGE CLARKE
SAYS ‘LET ME
HELP YOU SELL
MORE DOORS’
Richard Kirman Sales and
Marketing Manager for
IG Doors and the Truedor
brand tells us why their
partnership with George
Clarke continues to flourish.
We are now into our
NEW ‘WONDER’ TECHNOLOGY
MAKES IT EASY FOR
INSTALLERS TO SELL AND
HOMEOWNERS TO BUY
TommyTrinder.com Ltd
has launched its new
Framepoint Technology®
so installers can sell with a
‘Wow’. Designed by install-
ers for installers, it makes
it easy to sell all types
of windows and doors
– regardless of manufac-
turer and material – via an
interface that’s as simple as
sketching on a pad.
Developer Chris
Brunsdon has a great track
record in the window
market. Having started life
in a family-owned retail
window company, he set
up the hugely successful,
national TimberWindows.
com (www.timberwindows.
com), selling it after six
years. He then established
Jack Brunsdon & Son
(www.jackbrunsdon.co.uk),
growing it to a chain of 10
branches before selling that
to Inwido after two years.
“Buying windows should
be enjoyable, like kitchens,
but usually it’s anything
but because the industry
has made it hard for the
installer to sell – and hard
for homeowners to buy,”
says Chris. “The number
of products installers sell
has mushroomed as they
try to offer what customers
demand. But every product
has different sales aids and
software. It’s virtually impos-
sible for installers to juggle
them all. So, installers use
a hotchpotch of brochures,
websites, desktop software
and apps, and their own
portfolio - or a brochure
and little else because it’s so
difficult to manage them all
in the home.”
Chris says this is a prob-
lem because the whole in-
dustry relies completely on
how well installers sell: sys-
tems companies, hardware,
software, glass, the media,
and fabricators. If installers
aren’t selling well, the mar-
ket suffers, and everyone
along the chain is held
back. That’s the problem he
set out to solve.
“Most configurators, for
example, are designed from
the perspective of manu-
facturers to help installers
order ‘correctly’ and lock
them in,” Chris explains.
But, with his installer back-
ground and a top technical
team, Chris designed Tom-
my Trinder’s Framepoint
Technology® with a sole
focus on helping installers
sell and homeowners buy.
After six years of re-
search and listening to
installers, Tommy Trinder’s
Framepoint Technology®
was soft launched at the
end of 2019. “Framepoint
Technology® injects real
professionalism into the
installer’s pitch - it actually
allows homeowners to sell
the windows and doors to
themselves.” Chris con-
cludes.
www.tommytrinder.com
fifth year of working with
George Clarke and there
is no doubt at all, that his
involvement in our custom-
er’s marketing campaigns
to homeowners is deliv-
ering significant results.
They are seeing increased
sales opportunities by
using his images on their
websites, in their brochures
and in their showrooms.
He is doing exactly what
we hoped he would do
when we first got involved
with him, which is to give
confidence to homeown-
ers that they are buying a
quality product, one that
meets their specific require-
ments.
Our outstanding range
of styles, colours, glass
and locking options gives
homeowners the widest
possible choice. This is a
message that George has
consistently put to the mar-
ket, that when choosing a
door, they should make it
entirely to reflect their per-
sonality and tastes, so that
the impact on their home is
truly noticeable. It is one
of the real benefits of his
experience as an architect
in the construction sector
that he understands these
things, and we have devel-
oped our offering to ensure
that we can deliver on
his vision and passion for
making homes great places
to live has really shone out
and this has added to the
view that our customers
are truly experts in their
field – a huge factor which
is helping them sell more
doors.
www.truedor.co.uk