Pro Installer March 2019 - Issue 72 | Page 44

44 | MARCH 2019 Business Read online at www.proinstaller.co.uk SOCIAL MEDIA DRIVES BUSINESS GOALS FOR FREEFOAM Whether you’re a PVC spe- cialist, builders merchant or roofline installer, we all now inhabit the digital world. With almost everyone now carrying a smart phone and engaging with social media for up to three hours a day the potential for brands to communicate directly with users is powerful. Freefoam made a strategic de- cision 18 months ago to harness and embrace the rise of social me- dia as part of its overall marketing strategy. Whilst social media is an open forum, competition for at- tention is fierce, and getting more sophisticated. Engaging content is critical so Freefoam chose to partner with social media special- ist Mind Made Digital to ensure a targeted professional approach. Aiming to use social media as a platform to engage with customers EPWIN WINDOW SYSTEMS INCREASES EXTRUSION CAPACITY BY OVER 40% Epwin Window Systems, the and installers, raise brand aware- ness with homeowners and drive business goals the programme has achieved excellent results. Cus- tomers are using Freefoam content to promote products and benefits and installers are using it as a plat- form to instantly share photos of work and installation stories. Using social media has brought real business benefits to Freefoam. By targeting key business goals we’ve been able to deliver tangible results. UK’s most successful systems supplier, has just announced that extrusion capacity at its Telford headquarters is about to increase by over 40%. Clare O’Hara, Divi- sional Managing Director at Epwin Window Systems, said: “Work to install an additional 24 extrusion lines is nearing completion. The investment more than doubles our number of extrusion lines and takes the total number to 41.” The manufacturing investment is just one part of what looks like being an exceptional year for Epwin Window Systems. It will be launching a new star performer at this year’s FIT show and will open a brand new, 300,000 sq ft state- of-the-art warehouse and distribu- tion centre in Telford by the end of the year. Epwin Window Systems has the widest portfolio of fully integrat- ed systems, a choice of leading system brands and unrivalled expertise and support to grow your business. It also comes with the reassurance of a commitment to investment in the future of its business. www.epwin.co.uk POPULAR, LONG SERVING, ISEO TEAM MEMBER ANNOUNCES RETIREMENT After more than 23 years of POPULAR, LONG service, longstanding and popular M. Marcus Ltd., team member Mrs SERVING, ISEO Shirley Chilton has announced TEAM her retirement MEMBER date for the 26th of April 2019. ANNOUNCES After previously giving 30 years long service to the West Midlands RETIREMENT. based company BSR (British After than 23 in years Sound more Reproductions) their of service, long record standing factory making players, and popular M. Marcus Ltd., team Shirley joined M. Marcus Ltd in member Mrs Shirley Chilton 1995 to take up the sole posi- has announced her operative. retirement tion of master keying Throughout long with date for the her 26th of service April 2019. M. Marcus Ltd Shirley has held positions as supervisor within the After previously giving 30 years built the great customer relations assembly, key cutting and long service to the West we have over the years and we picking staff working with six platforms of lock and also Midlands based company BSR will miss her greatly.” (British Sound Reproductions) in Also commenting on Shirley’s electrical access control. Shirley their factory making record service was present Iseo and has been a mother figure, aunt players, Shirley joined M. Marcus Sales office supervisor Miss and friend to all her colleagues Ltd in 1995 to take up the sole Nikki Allen, ”Shirley has been a and customers throughout the After previously giving 30 years built the great customer relations assembly, key cutting and she over will the be years greatly for to the the years position of master keying great ambassador long service West and we have and we picking staff working with six I have based worked operative. Throughout her long company and Midlands platforms of lock and also company missed.” BSR will miss her greatly.” electrical access control. Shirley Sound twenty Reproductions) in herself Also commenting on Shirley’s Shirley commented that for over service with M. Marcus Ltd alongside her (British their my factory record will service miss was present the Iseo daily and has been a mother figure, aunt early making days “she Shirley has held positions as years myself from Sales players, Shirley joined M. Marcus interaction with office her supervisor colleagues Miss and friend to all her colleagues to recently supervisor within the pinning as pinning operative Ltd in 1995 to take up the sole Nikki Allen, ”Shirley has been a and customers throughout the but remains and our team has and department and worked very as supervisor position great ambassador for the years and she will be greatly of master keying customers satisfied that she and has I passed on one individual closely with their customer base grown from operative. missed.” have worked Throughout her long company knowledge to (Shirley) pinning one platform of her Ltd within the sales office. Shirley herself commented that alongside and her expertise for over twenty service with M. Marcus years myself from my early days “she will miss the daily Shirley has held positions as fellow her long serving cylinder to the present day where Commercial Manager Neil pinning department and worked have built the great customer rela- access control. Shirley has been a Shirley herself commented that as pinning operative to many recently interaction with her colleagues supervisor within lock the pinning colleagues, we have a team of the ten however after Sheane-Smith very closely with their commented customer tions we have over years and mother figure, aunt and friend to “she will miss daily interaction but the remains department and worked very as supervisor and our team has and customers years working full time I have “Shirley takes great office. pride in the base within the sales we will miss closely her greatly.” all her colleagues and customers with her colleagues and customers with their customer base grown from one individual satisfied that she has passed on I would take fact that she was responsible Commercial Manager Neil for Also commenting Shirley’s throughout the like years and she will but remains satisfied to that she has and expertise (Shirley) pinning one to platform of her knowledge within the on sales office. decided little easier and spend the construction of the very first fellow on long serving cylinder to the present day where her passed Commercial Manager Neil Sheane-Smith commented “Shirley service was present Iseo and Sales things be a greatly missed.” her knowledge and ex- colleagues, we have a team of ten lock however after many Sheane-Smith commented some time with husband Stan in master keyed Iseo product takes great pride in the fact that office supervisor Miss Nikki Allen, pertise to her fellow long serving POPULAR, years working full time I have “Shirley takes great pride in the distributed in the UK the and con- has LONG she was responsible for “Shirley has been a great ambas- my vegetable and flower colleagues, however after many decided I would like to take fact that she was responsible for SERVING, garden.” been a of true the stalwart of master the Iseo ISEO struction very first sador for the the company and I have time I have things years a little working easier and full spend construction of the very first brand Iseo within the M. Marcus keyed product distributed worked alongside her for over twen- decided I would like some time with husband Stan in to take things master keyed Iseo product TEAM MEMBER M.Marcus Ltd, Iseo Serrature She been a total in business. the UK and has has been a true ty years myself from my in early days a little easier spend some time my vegetable and and flower distributed the UK and has ANNOUNCES garden.” been a true stalwart of as the Iseo and all their customers, stalwart the company, Iseo brand as pinning operative to recently with husband Stan in my vegeta- Italy, credit to of the and within I have presents brand within has the grown M. Marcus RETIREMENT. the M. Marcus worked business. She has supervisor and our team ble and flower garden.” wish Shirley well for her richly personally along side M.Marcus Ltd, Iseo Serrature business. She has been a total been a total credit to the compa- from one individual (Shirley) pin- M.Marcus Ltd, Iseo Serrature deserved retirement and thank Shirley for most After of those more years than 23 years of Italy, and all their customers, credit to the company, and I have presents ny, and I have her personally worked ning one of cylinder the her side most sincerely for her Italy, and customers, wish and without great service service, long and standing and platform wish Shirley well all for their her richly personally worked to along alongside Shirley we for can most present a team Shirley well for richly de- popular M. of pretty Marcus Ltd., team day where contribution to the helpful nature be deserved retirement and her thank Shirley we for have most of those invaluable years member Mrs great Shirley of Chilton those years and we without her ten lock assembly, served sincerely retirement her most for and her thank her and without key her cutting great service and business. certain that wouldn’t have has nature announced her retirement helpful nature we can six be pretty service and helpful we can and picking staff working with date for the 26th 2019. certain that we electrical wouldn’t have be pretty certain that we wouldn’t of April platforms of lock and also invaluable to her the invaluable most contribution sincerely for business. contribution to the business.