MARCH 2018 | 33
All Doors
VISION FOR DOOR FURNITURE
Driving forward its commitment to the door furniture market,
A Perry & Co (Hinges) Ltd, a leading independent,
family-owned British manufacturer and supplier,
is launching its Vision door furniture range.
The new collection of levers,
escutcheons and levers on plates
is created from high-quality die
cast components with a superior
long-life finish, contemporary de-
sign and extended life, offering a
mechanical guarantee of 12 years
and a price point which potential-
ly delivers higher profit margins
for distributors and stockists.
Vision’s innovative products are
the result of precision engineering
and are designed to bring an ele-
gance, style and attractive finishes
to every doorway, satisfying the
market’s strictest requirements.
Ian Dunnaker, company director,
says: “The ethos of our newest
range, Vision, comes from the
power of having an aspiration and
the commitment to turn it into a
reality. Everything we design un-
der this name is the embodiment
of our ambition always to innovate
and push the boundaries in terms
of customer satisfaction. When cre-
ating the range, our experienced
team applied the die cast process,
which uses molten high-grade zinc
or aluminium, forced under pres-
sure into a mould. This way we
can generate the intricate shapes
that differentiate the collection.”
Vision, which is suitable for
35mm to 44mm door thicknesses,
comes with all the fixings includ-
ed. The range consists of:
• Auriga Lever on Round Rose –
polished chrome/satin nickel;
• Auva Lever on Round Rose
– graphite/polished chrome,
polished chrome and polished
chrome/satin nickel;
• Aviar Lever on Round Rose
– polished chrome or satin
nickel;
• Lyra Lever on Round Rose
– polished chrome or satin
nickel;
• Mira Lever on Round Rose
– polished chrome or satin
nickel;
• Vela Lever on Round Rose –
graphite/polished chrome, pol-
ished chrome and satin nickel;
• Corvus Lever on Plate –
polished chrome or satin
chrome;
• Indus Lever on Plate – pol-
ished chrome, satin chrome
and electro brass;
• Pegasus Lever on Plate – pol-
ished chrome, satin chrome
and electro brass;
• Zeus Lever on Plate – polished
chrome, satin chrome and
electro brass.
A trade
only suppli-
er, A Perry & Co is
challenging industry
standards by investing in
and creating professional mer-
chandising and POS options to
complement the door furniture
range. These include merchandis-
er stands, display boards, handle
plinths, posters featuring lifestyle
imagery and entrance decals, all
designed to help the distributor
gain sales. Perry is also offer-
ing great dealer incentives, with
distributors encouraged to contact
Perry to see what great offers they
can benefit from.
Endorsing Perry’s ‘green’
commitment, the range has new
eye-catching, retail and us-
er-friendly packaging, which is re-
cyclable and reusable. Underlining
the company’s commitment to its
distributors, Perry will also supply
the leads generated from advertis-
ing and PR and will offer techni-
cal support to retailers and their
customers, assisting, if required, to
gain large complex contracts and
orders.
For more details,
visit www.perryvision.co.uk
Company with star quality
A Perry & Co (Hinges) Ltd
is an independent, fami-
ly-owned, British company,
which has been established in
Cradley Heath, West Midlands
for the past 92 years. It is
working with prestigious cus-
tomers including Buckingham
Palace, Wembley Stadium,
HS2, Aardman Animations,
and supplying the studios
that created Star Wars, Harry
Potter and Doctor Who. Perry
recently signed a licensing
agreement with Aardman
Animations to design and
create a Shaun the Sheep
sculpture in conjunction with
the Studios.
The company was estab-
lished in 1925 by Arthur Perry,
grandfather and great-grand-
father to the current third
and fourth-generation family
members who own and run
the business. Serving over
2,500 trade customers, it has
a current turnover in excess
of £12 million. Perry contin-
ues to innovate and diversify
into new markets, alongside
implementing a bespoke lean
management process into its
distribution and manufactur-
ing processes.
To read more, go to
www.perrytrade.co.uk