Components manufacturer PC Henderson has appointed Anke Robinson as business development manager for Europe .

The new role has been created to capitalise and build on P C Henderson ’ s existing presence in the region , further strengthening its reputation as a high quality components manufacturer .

Anke has worked in the European market for over ten years for the likes of Thyssenkrupp and British Steel , amassing experience in international sales , business growth , customer relationship building and strategy . In her new role , Anke will be responsible for fostering new and existing

customer relationships , exploring new markets as well as supporting the European distribution network and helping it grow .

P C Henderson recently launched a new UK website in order to ease the product selection and specification process . A key feature for the site is the new online Expert Specification Tool . It enables users to input specific and detailed requirements of a sliding or folding door hardware project and in turn will provide the user with a list of suitable products .

For more information , visit www . pchenderson . com

Technical is the most popular of the areas of work the Glass and Glazing Federation ( GGF ) undertakes , according to the federation ’ s latest members ’ satisfaction survey .

Some 71.5 % of members who responded said that the GGF ’ s technical knowledge / help was of benefit to their business .

Over 31 % of the GGF ’ s membership took part in the survey with 63 % of members satisfied with the federation ’ s services and benefits whilst 33 % of respondents were neither satisfied nor dissatisfied with just 3.4 % expressing dissatisfaction .

The survey provided some useful insights for the GGF

and will help the industry ’ s leading trade body hone its strategies for members ’ benefit .

The second most valued benefit was the use of the GGF brand with almost 55 % of respondents stating this benefited their business . The survey consisted of 51 questions across 11 areas of GGF benefits .

www . ggf . org . uk

Sussex-based trade fabricator Tradesmith has seen a dramatic increase in Warmcore sales after its continued partnership with Insight Data .

Tradesmith partnered with Insight to create and implement an integrated direct marketing and lead generation campaign that combined direct mail , email marketing and telesales .

Mark Hutchinson , managing director of Tradesmith , commented : “ Since partnering with Insight the results we have received have been

phenomenal . The most recent campaign featuring our Warmcore products was so successful , the increase in demand meant we needed to employ five additional staff .”

The Synseal fabricator appointed Insight Data in 2015 to help the company generate more leads and increase sales .

“ Insight Data have been professional and easy to work with whilst delivering what matters , results . The campaigns have been excellent , with crisp design and great looks , resulting in excellent response rates . We have taken on many new customers since the partnership began and we look forward to working closely with Insight Data for the foreseeable future ”, added Mark .

Contact Insight Data on 01934 808293 or email hello @ insightdata . co . uk