Pro Installer March 2014 - Issue 12 | Page 12

12 MARCH 2014 PRO INSTALLER PRO NEWS www.proinstaller.co.uk Apeer Gets 2014 Off To Flying Start Last year’s surge in sales continues. Apeer Doors has added a further CNC machine to its rapidly expanding Ballymena production facility, making a total of seven milling machines available for the manufacture of its technologically advanced composite doors. ‘There is an incredibly upbeat feel to the business right now – and some exciting new initiatives to come’ Representing a five figure investment, the new machine is the latest move to support Apeer’s booming order books: the company experienced a phenomenal surge in sales during the second half of 2013 and has enjoyed a flying start to 2014. “The January to March period is traditionally a fairly steady time but the New Year got off to an incredibly busy start,” said Apeer marketing manager Linda Tomb. “We wouldn’t normally expect to be this busy until nearer Easter so our production managers have been working hard on our lead times and a lot of IT-based procedures have been put in place to further improve our efficiencies.” The growth in business follows the launch last year of Apeer’s latest Diamond Doors and all-new MODO collection. It led to a major recruitment drive with new staff taken on at all levels to support a doubling of production capacity. Said Linda: “Our investment in production capacity remains ongoing. There is an incredibly upbeat feel to the business at the moment and we have a number of exciting new initiatives in the pipeline for 2014.” www.apeer.co.uk Are you in on the secret yet? City Building returns to Halo This is your invitation to see the big picture. A major UK based Composite Door manufacturer has entered the trade sector for the first time, and will revolutionise how doors are sold and delivered. their money, and a fast turnaround from the point of purchase. The resources to target the consumer directly As an installer you should register your interest right now The company behind the new British designed and manufactured doors is set to target the consumer directly and give them the support they need to drive demand back to the installer market. It is a recognition that the consumer of today is very different to the consumer of previous years that this supportive approach is being taken. Recognising that today’s consumer is steeped in a home improvement and home makeover mind-set, the latest player to join the market will provide a product and service level offering directly in line with current consumer trends and expectations. It is designed wholly to meet the demands of the consumer for quality at all stages of the buying process, to give added value for So if you decide to take a look at the big picture and decide that you want to take advantage of this truly amazing opportunity, what can you expect? You can expect a comprehensive range of 27 outstanding new door designs with over 50 decorative glass options all as standard. You can expect a priority lead time of five days; 24/7 telephone customer care; an on-line tracking system for your orders; and text messagi ng to tell you your orders are on the way. This is in addition to benefitting from business opportunities from the extensive consumer driven marketing campaign, trade and consumer brochures, consumer incentives, and many other marketing support items. Accept your invitation to see the big picture, the most exciting business opportunity to hit the UK composite door market for over 10 years? Who is this new player who has joined the composite door sector and why the secret? Well, all will be revealed very soon, but if you are a trade installer now is the time to get yourself ‘in on the secret’ and to get a look at the big picture for the future of the composite door market. The number of approved installers in the network will be limited, so if you don’t want to miss out on the most exciting business opportunity to hit the UK composite door market for over 10 years, now is the time to register your interest. To find out more about this truly amazing opportunity for trade installers, go to www. inonthesecret.com Halo has once again won the contract to supply high quality PVC-U systems for City Building Glasgow, one of Scotland’s largest construction companies with turnover of almost £200 million. Having decided to go back into window fabrication, the company put its supply contract out to tender and Halo was found to offer a profile system which met all the company’s requirements when it came to quality, energy efficiency and accreditations, while falling within the required budget parameters. The company will be fabricating Halo’s well-respected System10 product range for clients including Glasgow Housing Association and the City Council. Colin Torley Sales and Marketing Director of The VEKA UK Group said: “Halo’s systems offer all the quality and accreditations you would expect as a brand of The VEKA UK Group, and this makes them perfect for social housing, education and commercial applications in particular. “A four-year deal has been drawn up with City Building and we very much look forward to working with the Glasgow-based team.” Halo, 01282 716611, www.halo-uk.com Pick up the PRO Installer, FREE, from one of over 300 trade counters.