52 | JUNE 2022
Products
Read online at www . proinstaller . co . uk
ENHANCING THE ‘ TIMBER ALTERNATIVE ’ SALES EXPERIENCE
Tommy Trinder , pioneers of Framepoint Technology ®, have launched a range of features to make it easier for installers present the features and benefits of ‘ timber alternative ’ windows & doors .
“ Customer experience matters when you ’ re selling at the top end ,” says founder and CEO of Tommy Trinder ,” Chris Brunsdon . “ Being able to touch and instantly show clients the visual difference between a premium timber alternative window , compared to their cheaper counterparts is compelling and impressive . And , of course , ultimately it helps justify the higher price tag .”
The ability to touch and show pegstays , both working and dummy , is part of this latest release , and the range of traditionally styled ironmongery including teardrop , peardrop and shepherd ’ s crook handles has also been expanded . The collection of foils available to show off on Framepoint ® is ever-increasing too ; currently installers can set up their range from more than 230 finishes .
“ Customers love to play with combinations of foil finishes and ironmongery options and see the results in real time ; it ’ s fun and engaging and in step with the way consumers like to buy .”
In one touch installers can also switch between mechanical and welded joints , add deep timber look cills , and swap from standard to deep bottom rails on flush casement windows .
“ Timber alternative customers are inherently concerned about getting the look and feel just right , which makes Framepoint ® the perfect tool for the job . There are always plenty of oohhs and aahhs as homeowners see their new windows & doors come to life in full , photo-realistic detail . And when you overlay the client ’ s new windows onto an image of their home – it ’ s a real wow moment .”
Installers interested in discussing how Framepoint ® can help sell timber alternative products can book a free demo at tommytrinder . com
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Optima PVC-U Window & Door System
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