JUNE 2022 | 35
Installer Support
SEEING IS BELIEVING
‘ Makeovers ’ are on the rise as more and more customers opt to try before they buy …
‘ Makeovers ’, where customers receive a render of their new windows and doors super-imposed over an image of their property , are fast becoming a staple part of the quoting process according to latest analysis of quotes prepared by installers on Tommy Trinder ’ s Framepoint ® platform .
The firm reports that in recent months over 60 % of all quotes prepared for homeowners are accompanied by a visualisation , compared to just 25 % two years ago .
“ When you consider the ease with which consumers are able to model other significant purchases like cars or kitchens , it feels inevitable that offering the client a visual of their new windows and doors in situ will become the norm ,” says Chris Brunsdon , founder and CEO of Tommy Trinder . “ And makeovers make sound business for installers too – not only does an impressive visual wow customers and win orders , but being clear about what you are going to fit at the quoting stage reduces error and rules out misunderstanding from the get-go .”
Crunching the data from nearly ten thousand visualisations that have been prepared on the Framepoint ® platform so far in 2022 , Tommy Trinder have identified a number of trending applications for the makeover – here are their top three .
1 . Replacing the replacements
Upgrading ‘ shiny white ’ PVCu windows to sophisticated , modern alternatives frequently calls for a makeover , according to the Tommy Trinder analysis . Says Chris :
“ Customers find it hard to envisage what a difference dummy vents , or varying bar layouts will make to the look of the house .
“ And when it comes to premium features such as flush sashes , deep bottom rails and timber look cills a quality visual will invariably help justify the uplift in cost .
“ It goes without saying that if customers are considering changing colour , Framepoint ® subscribers will invariably provide a makeover – it helps get to a final decision quicker .”
2 . Putting back sash windows
Well-designed sash windows can make a real difference to a period property ’ s curb appeal over cheaper replacement options , but sometimes all customers see is the cost . Not surprising , then , that a frequent use of makeovers is to demonstrate the value that can be added by restoring a property to its former glory with correctly proportioned vertical sliders .
3 . Brickwork cut-outs
Makeovers lend themselves to showing clients how a façade can be improved by installing sliders and bifolds in place of windows .
“ It ’ s a real wow when you show such a huge transformation in a few clicks – homeowners are blown away .”
Installers interested in finding out more about Tommy Trinder ’ s Framepoint ® platform can book a free demo at https :// www . tommytrinder . com / demo