The recent arrivals of another couple mean it now runs a fleet of five eye-catching Atego 7.5-tonners , all of which were supplied by Midlands Truck & Van . The Formula One Group commenced manufacturing operations in 1998 , at the head office in Walsall that it still shares with associate business Rapid Frame . From the outset , Formula One sold its products nationwide on a supply-only basis . However , since opening a retail branch in Telford in 2009 it has also carried out installations at more than 2,500 homes across Shropshire and the West Midlands .

The company ’ s latest Atego are both 818 variants with 5.1-litre four-cylinder engines that produce 130 kW ( 177 hp ) and drive through six-speed Mercedes PowerShift 3 automated manual transmissions .

Their ClassicSpace S-cabs have optional ventilated driver ’ s suspension seats with integral armrests and were smartly finished at the Mercedes-Benz factory in Deep Black . Likewise the trucks ’ roof-mounted air deflectors and box bodies , which are by Fred

Smith & Sons , of West Bromwich .

Purpose-designed for light- and medium-duty distribution work , and construction applications , the Atego range from 7.5 to 16 tonnes GVW offers precise handling with exceptional ride comfort , and is renowned for its reliability and durability .

That reputation is certainly borne out by Formula One ’ s experience . Owner and Managing Director Martin Corcoran explained : “ We take great pride in providing first class service and will always go the extra mile to ensure total customer satisfaction .

“ It ’ s imperative to the success of our business that we honour the delivery commitments we make . We ’ ve always relied on the Atego because we know it won ’ t let us down . Ours average 75,000 miles a year but we still have a 2016-registered truck that ’ s now

covered 1.2 million miles and continues to do a great job , day in , day out .”

Mr Corcoran continued : “ In addition to its fantastic build quality the Atego is very smooth and comfortable , which is crucial given the distances our drivers have to cover . It ’ s also fuel-efficient , cost-effective to operate and , being a Mercedes-Benz , the safest vehicle in its weight class .”

Image is key to the Atego ’ s appeal as well . “ The three-pointed star is an internationally recognised symbol of quality ,” said Mr Corcoran . “ As such , it complements our own brand values perfectly . Just like our Mercedes-Benz trucks , superior design , technical excellence , reliability and durability are all hallmarks of the Formula One Range™ .”

In addition to its fantastic build quality the Atego is very smooth and comfortable , which is crucial given the distances our drivers have to _cover

Completing the picture for the Formula One Group is the customer-focused aftersales support it receives from the workshop team at the branch in Smethwick that Midlands Truck & Van opened at the end of 2020 . “ The Dealer is excellent in its response to any issues that crop up ,” added Mr Corcoran .

www . formulaonerangetelford . co . uk