30 | JUNE 2021
Installer Support
‘ HELP INSIDE THE HARD HAT ’
CAMPAIGN TO SUPPORT CONSTRUCTION WORKFORCE
The Lighthouse Construction Industry Charity recently launched their hard hitting and poignant ‘ Help Inside the Hard Hat ’ campaign to coincide with Mental Health Awareness Week . The campaign aims to raise awareness of mental wellbeing issues in our industry and more importantly , how our workforce can reach out for help .
This is a campaign to get construction talking and it addresses the perception that construction workers are often seen as being ‘ hard ’ on the outside ; always ready with a quip or keeping up with the alpha male image on site or at work . But research shows that simply isn ’ t true and the charity deals first hand with the results of not addressing issues ‘ inside the hard hat ’. The vibrant posters and hoardings deliver four thought provoking quotes ; “ He was our big mouth - he ’ d always have an answer for everything , except for why he should still be here ” “ He was the last off site every day , then one night he left us way too early ” “ He was such a polite lad ; it didn ’ t make sense when he left without saying goodbye ” “ He was the joker . The one who made everyone on-site cry with laughter and then one morning , we just cried ” All of the campaign resources are available to download free of charge from the charity ’ s website so that everyone can get involved with helping inside the hard hat . There are a variety of poster sizes to choose from and companies can add their logo to show they are proudly supporting the campaign .
‘
we want to deliver a message of hope and reassure our construction community that ‘ we ’ ve got their back ’
’
For those companies that want to ‘ go large ’ with their support , artwork suitable for hoardings and site buildings can also be provided free of charge .
The Help Inside the Hard Hat campaign was created by London agency And Rising who stepped forward to support the charity after hearing about mental health issues in the industry . Darius Rodrigues , Creative at And Rising said , “ We were staggered by the statistic that every single working day , a construction worker takes their own life and this really pulled at the team ’ s heart strings . We wanted to do everything that we could , to not only help the Lighthouse Club raise awareness and address the enormity of the issue , but also to showcase all the fantastic work that is being done by the charity to support construction workers in crisis .”
He was our big mouth - he ’ d always have an answer for everything , except for why he should still be here .
He was such a polite lad , it didn ’ t make sense when he left without saying goodbye .
The campaign is also being supported by the Considerate Constructor ’ s Scheme who are despatching free posters to all registered sites and also including free posters with all of the charity ’ s Construction Industry Helpline Packs .
Bill Hill said : “ We want to deliver a message of hope and reassure our construction community that ‘ we ’ ve got their back ’ and that we are working tirelessly to ensure that no construction worker or their family is alone in a crisis . We really want the industry to get behind this campaign so that our workforce knows about all of the resources we have available to help inside the hard hat . If construction workers don ’ t know we are here then we can ’ t help them . This is all about removing the stigma of talking openly about emotional wellbeing and encouraging people to start a conversation by checking that their work mates are OK . This one simple action could make all the difference to someone and could eeven save a life .
“ We also want to say a huge thank you to the fantastic team at And Rising who worked so hard to pull this campaign
He was the last off-site everyday , then one night , he left us way too early .
Our industry can be physically and mentally tough . Together with our partners and donors , the Lighthouse Construction Industry Charity are working night and day to ensure no worker or family feels alone in a crisis . So if you or a workmate need support , we are always here to help .
Registered Charity No . UK 1149488 | Registered Charity No . ROI 20200334 . Company No . 08244118 | Copyright Lighthouse Construction Industry Charity 2021 .
together for us , we would not have been able to achieve this without their help . A big thank you also goes out to the team at CCS who are helping us get this important message out to construction sites .”
‘ we really want to industry to get behind this campaign
’
Bill Hill added : “ For the first time ever we ’ re also encouraging the industry to share our messaging , not just within the boundaries of a site but on external hoardings too , Covid-19 has brought the mental health agenda to the fore and so the timing is right to share our important message with a wider audience and create a sense of community with the general public ; the same public that uses the schools , hospitals , roads etc that our construction workforce work hard to deliver in often very difficult circumstances .”
www . lighthouseclub . org / help-insidethe-hard-hat /