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JUNE 2021 | 19
News
Fast Delivery and Fast to Build
THE FULL PACKAGE
Not only do the newly launched Ultraframe Garden Rooms offer stunning good looks and outstanding technical performance , but they also offer installers a shortcut to sales with a comprehensive marketing support package .
Explaining further , Ultraframe Marketing Director , Alex Hewitt , said : “ We didn ’ t just want to create a compelling product offer , we also wanted to be sure that our Garden Room customers were also fully equipped to sell , with a professional marketing support package that makes selling easy . Working closely with our digital partner , ICAAL , we have created an extremely strong package of tools to help our customers generate and convert Garden Rooms leads and be set up to do so within a matter of days .”
An online Garden Rooms designer allows a homeowner to walk step-by-step through the process of designing their ideal Garden Room and finally showing them a total price if the retailer wishes to . This tool would cost an installer thousands of pounds to produce themselves but is offered free of charge by Ultraframe .
A stunning new Garden Rooms retail brochure provides all the information a homeowner needs to reassure them that an Ultraframe Garden Room is the best choice for energy efficiency , brightness , durability , low maintenance , and fade free components . The brochure can be personalised through Ultraframe ’ s Cuckoo online marketing system where a selection
As Garden Rooms have rapidly grown in popularity over the last 12 months , the sector has been hit by long lead times . However , the newly launched range of Ultraframe Garden Rooms are available in all sizes and configurations on a 10-day lead time .
These short lead times have been made possible by the skilled team at Ultraframe developing a modular proposition based on two core styles – The Pavilion and The Studio – which are available in a range of pre-set sizes , and with various options for personalisation such as full length glazed panels , windows and more . Ultraframe Garden Rooms are also fast to fit thanks to familiar components which employ high levels of technology to ensure a speedy build .
Commenting , Ultraframe Marketing Director , Alex Hewitt , said : “ With a product that is in such demand , time on site needed to be kept as brief as possible to allow installers to quickly complete a build and move onto the next one . Both styles of Ultraframe Garden Room use components already familiar to our installers and can be watertight in just one day . As they are familiar components , no additional training is required , although we are running a series of webinars to ensure that anyone who wants further information has a forum to learn and ask questions .”
The Ultraframe Marketing Team have ensured that installers can be up and running to start promoting and selling the new Garden Rooms within a matter of days , with a fantastic package of marketing tools on offer . Ultraframe Garden Rooms customers can access a range of tools including stunning high quality imagery , a retail brochure which can be personalised at the click of a button , a fantastic online quoting tool that can be added to their website , and an online ordering facility to place their orders with Ultraframe .
www . ultraframegardenrooms . co . uk
of aspirational imagery can also be accessed .
Commenting further , Alex said : “ Our Garden Room customers can very quickly access an online designer , a professionally designed and personalised retail brochure , and beautiful imagery . The popularity of Garden Rooms is through the roof at the moment , and it was important to us that installers could be up and running to sell them in a matter of days .”
Ultraframe also supplies plentiful technical information about the new Garden Rooms in the form of a specification guide and installation guide , along with an installation video that will also soon be available to watch on the Ultraframe You Tube channel , as well as via the Ultraframe Installer App . Finally , a pricing / ordering tool makes it simple for customers to generate a quote for homeowners , place their order with Ultraframe , and clearly see the profit they will make for each configuration based on their own costs .
Geocel teams up with Britain ’ s favourite builder to set the standard on sealants
A video series , ‘ Setting the Standard with Julian Perryman ’, promoted across Geocel ’ s social media and YouTube channel will document Julian ’ s ongoing work with the brand . In the coming months , Julian is due to take up the ecoSEAL Challenge to try out Geocel ’ s reusable ecoSEAL system . He will also be testing THE WORKS PRO and the newly relaunched Mate ranges .
To kick off the partnership , Julian has recently interviewed Bill Hill , CEO of the Lighthouse Club on behalf of Geocel , to find out about the support it offers to construction workers and their families .
Julian commented : “ I am enjoying testing out the company ’ s comprehensive product range , as well as a number of products from the wider Sherwin Williams portfolio , and highlighting the work it has been doing to raise money for the Lighthouse Club .”
“ We have a number of great Geocel campaigns in the works and having Julian on board to help us promote those over the coming year is really exciting ,” commented Laura Hettenbach , Senior Trade Brands Campaign manager at Sherwin Williams . “ Julian is such a recognisable and loveable character , with such a knowledge of the industry - who better to help us promote our new Mate range and Lighthouse Club partnership to the market ?”
To watch the ‘ Setting the Standard with Julian Perryman ’ series over the coming year , please follow @ GeocelUK on Facebook or subscribe to the Geocel YouTube channel , here : www . youtube . com / channel / UCkqC3Iy1F42-8zMTNAWnc6w .