20 | JUNE 2019
INSTALLER ZONE
MAKING A REAL
DIFFERENCE AT FIT
Crowds gathered on
the Customade Group
stand at FIT Show 2019 to
learn all about a revo-
lutionary advance from
industry pioneer REAL
Aluminium that has cut
aluminium quoting times
down to as little as four
minutes.
John Adams, aluminium
category director, gave
three sellout seminars –
called ‘Take control of your
aluminium ordering’ - on
the new software, which
allows them to quote fully
glazed and configured
REAL Aluminium products
in just four minutes.
EPWIN WINS
AT FIT SHOW
Epwin Window Systems’ FIT
Show visitor campaign has
won the award for the most
successful at this year’s show.
The FIT Show cam-
paign ran across print,
email, web and social
media, and highlighted the
strength of the company’s
offering. Epwin Window
Systems is the UK’s largest
manufacturer and supplier
of PVC-U window and door
systems and has some of
the best-known brands in
the sector: Swish, Spectus,
Profile 22 and PatioMaster.
As an indication of the suc-
cess of the campaign, Epwin
Window Systems’ social
media engagement rate was
28% higher than its nearest
rival in the week before the
show.
Another of the central
features of the campaign
was the launch of Stellar, its
groundbreaking new alu-
minium system. Taking the
name Stellar as the starting
point, the promotions were
based around the theme of
space and the introduction
of a new star performer.
Results highlights include
a nearly 250% increase in
‘retweets’ on Twitter and
over 150% increase in
‘likes’.
epwinwindowsystems.co.uk
John said: “Aluminium has
historically been a difficult
supply chain; with REAL
Aluminium as their part-
ner, installers will discover
that aluminium really is as
easy as PVCu. And now,
for the first time ever, they
can use this simple yet
comprehensive software to
take charge of their quoting
and ordering, save valuable
time, boost productivity and
access everything they need
24/7. Quoting has been
whittled down to less than
five minutes and lead times
have been reduced to just a
matter of days.”
www.real-aluminium.co.uk
Seminar success for Marketing Festival at FIT
Insight Data is cele-
brating a successful three
days at The FIT Show 2019,
who joined forces with
sister company Purplex
Marketing to host The Mar-
keting Festival. The event
featured daily seminars
showcasing the latest mar-
keting thinking, tools and
strategies to help visitors
build their brand, generate
more leads and ultimately
scale-up their business.
Operations Director, Jade
Greenhow kicked off In-
sight’s five seminars to look
at the changing landscape
of the industry – taking
advantage of Insight Data’s
unrivalled market intelli-
gence. Alongside a closer
look at email marketing,
Business Development
Manager, Kirsty Winter
showcased Salestracker,
Insight’s online prospect
database, CRM system and
email marketing platform.
Each day was rounded
off with Jade looking back
on the first year of GDPR,
the new wide-spanning
data protection regula-
tion.
With the FIT Show
wrapped up, Insight Data
and Purplex now turn their
attention to The Glazing
Summit, which returns for
a second year at Edgbaston
Stadium in Birmingham on
the 12th September.
[email protected]
CUSTOMADE GROUP PULLS OFF ITS BIGGEST FIT SHOW EVER
FIT Show 2019 was the big-
gest ever for Customade Group,
with the team picking up a re-
cord number of enquiries for the
group’s extensive range of prod-
ucts and value-added services.
Two brand new products –
the super-slim Lantern 2.0 from
Atlas and the Virtu-AL alumini-
um effect composite door in an
aluminium frame from Virtuoso
Doors – drew crowds to the
stand. The group also official-
ly launched a trio of industry
breakthroughs – the unique
aluminium online quoting and
ordering system from REAL
Aluminium, the new lead/quote
management and conversion app
from Customade Group and the
Polyframe Protection Promise,
which is the industry’s best ever
homeowner guarantee.
Yet another industry first from
Customade Group, the app has
been developed by a team of
software experts to help installers
effortlessly manage their leads and
quotes. Installers had the chance
to try the app for themselves
on the stand and to learn more
about it in one of four dedicated
seminars.
www.customade.co.uk