Installers join Roof Assured to extend their product portfolio and come from a variety of business bases including existing roofing contractors and home improvement companies. After an initial assessment they are registered onto one of the company’ s four day, residential intensive training course at the Sika Training Academy in Welwyn Garden City. The course is just the beginning of their relationship with Roof Assured. Maurice Curtis, Field Technician and Roof Assured Trainer says:“ We don’ t just send them out of the door after their

training. We give them the peace of mind that they are not sent off to work alone, rather there is a whole team of very experienced field technicians always at the end of the phone or ready to go to site. Collaboration is absolutely key.”

The emphasis on technical and professional support is emphasised by Brian Rudd at Sian Home Improvements, who has built a successful growing business on the quality of the product( Sarnafil single ply membrane), the quality of the installation( training and technical support) and an entrepreneurial approach( the credentials of a global brand). He is

particularly complimentary about the quality of technical support the company receives from the highly regarded field technicians and the professional advice from Roof Assured business development teams.

As well as ongoing technical support installers also receive a complete marketing package including literature, giveaways, display materials for showrooms and advertising support. Roof Assured also invest in a broad range of on and offline B2C marketing to raise brand awareness and generate leads which are passed onto installers. The company’ s website

also includes a Find an Installer function to make it easier for homeowners to locate an installer near to them.

Building brand awareness is also important for installers. Roof Assured therefore invests heavily in events as a frequent exhibitor at major consumer shows including the National Homebuilding and Renovating events across the country. Richard Lawton, Regional

Sales Manager, Sika Sarnafil said:“ Communicating the brand heritage of the Sarnafil membrane to‘ newbuilders and renovators’ is an important part of our marketing strategy. Single ply membrane roofing is a very popular solution for anyone embarking on a refurbishment or new build project.”

www. roofassured. co. uk / sarnafil / flat-roof-installation /