JUNE 2018 | 19
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Flair Plastics [Aluminium] PI.pdf 2 31/05/2018 14:24:14
- A L UMI N I UM -
Flair has got you covered
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Alitherm 300 & Visofold 1000
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GDPR says that you need
to have a legal basis for
holding any personal data
about individuals. There are
six defined legal bases of
which consent is just one.
Of the six that can be used,
but you will very likely only
use the following four:
• Contract – for instance
you have a contract
with a customer and
there are things you
have to do to fulfil that
contract, such as turn
up at their address and
ask for them by name,
so you can do the
work
• Legal Requirement –
for instance, you must
legally keep records of
your business financial
transactions for 6 years
after your tax year end,
and your invoices will
have a person’s name
and address on them
which you must keep
• Legitimate Interest –
you have a legitimate
interest in processing
the data, although you
must justify this. An
example of the use of
Legitimate Interest is
in sending a reminder
about a service being
due
• Consent – for example
where you want to send
a regular marketing
newsletter to a person
who has not yet be-
come your customer
What is clear is that if you
want to “cold market” to
people who aren’t already
your customers by email,
electronic messenger or
forms of telephone calling,
it must be done based on
consent. That probably
doesn’t impact many trade
companies. If you want to
send customers reminders
of gas safety certificates
expiring or warrantees com-
ing to an end, or even of a
special deal because you are
quiet, then you can almost
certainly depend on your
legitimate interest.
This article is too short to
go into the full GDPR regu-
lations - it’s complicated to
embrace data protection “by
design and by default”.
Any software supplier you
use should be able to help
you to comply. My recom-
mendation is that you ask
them to help.
Benjamin Dyer is the CEO of
Powered Now. Powered Now
aims to take the pain out
of admin and paperwork
for trade businesses like gas
engineers, electricians and
builders.
www.powerednow.com
Windows offering greater comfort, better insulation,
minimal maintenance, aesthetically pleasing
appearance and enhanced security and
slide-folding doors with impressive openings for both
residential and commercial use, slim-line profiles.
Insulating
Glass Units
FM 96527
KM 96507
Energy Efficient Windows & Doors
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0121 624 5001
www.flairwindows.com
@FlairWindows
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