62 | JUNE 2017
Business
Read online at www.proinstaller.co.uk
CALL FOR CLEAN ENERGY
Research carried out by energy price comparison website Love
Energy Savings has revealed that over 40% of people believe
businesses should source their energy from renewable sources.
In the survey of 1,001 con-
sumers, 33% said they would
personally pay more for energy
from renewable sources. But while
many homes in the UK are switch-
ing to greener energy suppliers,
businesses don’t always enjoy the
same variety of tariffs.
With the government providing
businesses with incentives to be
more environmentally friendly,
it seems likely there will be an
increase in the amount of energy
that suppliers get from renewable
sources in future. But how do
businesses balance demand for
low prices with the push for more
renewable energy?
To help inform the public about
where the main suppliers get their
energy from, Love Energy Savings
has released a quick comparison
guide.
Phil Foster, managing director of
Love Energy Savings, commented
on the research: “Green energy tar-
iffs are already popular for home-
owners, and while there are not as
many renewable contract options
available to businesses, due to us-
age requirements, many suppliers
do offer a greener alternative.
“We’ve found that businesses
are increasingly aware of their
carbon emissions, as taxes and
governmental requirements force
compliance and measurement.
Suppliers know this too and it will
be interesting to see how their
fuel mixes change as green targets
become ever more challenging.”
Guy Harwood, TPI contract man-
ager at Npower, says that ultimate-
ly it comes down to demand and
that price remains the key consid-
eration for most customers:
THE REBRAND
Network VEKA has announced the next phase in its
evolution, rebranding as Independent Network.
Built on a solid 20+
year heritage as a leading
network of the UK’s most
trusted independent install-
ers, Network VEKA invested
significantly in consumer
research to identify oppor-
tunities to better connect
with consumers.
Dawn Stockell, marketing
director for The VEKA UK
Group unveiled the new
branding. She commented:
“Network VEKA has worked
tirelessly to become a
beacon for consumers who
have lost faith in the home
improvement industry. Our
‘recipe’ – our brand pur-
pose and values – remains
unchanged. That said, the
evolution of our brand iden-
tity shows that we are more
consumer aware; we know
what customers want and
we are adapting our com-
munication to better reso-
nate with their needs. We’ve
done much to redress public
opinion in the
industry with our
many loyal customers.
However, the mistrust that
still exists elsewhere makes
Independent Network – still
powered by VEKA – as rele-
vant as ever.”
www.networkveka.co.uk
“Customers are certainly more
aware of green energy, but in re-
ality, we still feel that price is the
number one driver for customer
behaviour. If they can get a good
price and green energy, customers
would probably go for that, but
we still aren’t in a position where
a customer would prioritise a
green tariff over price.”
www.loveenergysavings.com