32 | JUNE 2017
Installer Essentials
MAXIMISE YOUR EXISTING ORDER BOOK
All home improvement companies are looking for ways to expand their business. Products to upsell
to existing customers, opportunities to revisit previous customers and options to develop new
markets – for window, roofline and conservatory fitters PVC cladding could be that opportunity.
There has been a huge
interest in external cladding
products in recent years,
fuelled by aspirational TV
programmes like Grand
Designs where it seems that
any new build that doesn’t
feature at least one exterior
wall of cladding just doesn’t
cut it! Timber is still pop-
ular but homeowners are
now looking at more low
maintenance options - busy
families have little time or
often the skill to undertake
large DIY projects that are
expensive and time-consum-
ing.
PVCu external cladding is
one of the fastest growing
home improvement prod-
ucts. Its versatility means
it can be used on a huge
variety of projects from
a feature wall on part of
an existing building, an
exterior finish for a new
extension or part of a loft
conversion. One of the
quickest and simplest ways
of totally transforming the
look of any home.
Freefoam Building
Products are specialist PVC
manufactures producing a
wide range of long lasting,
low maintenance cladding
products. The Freefoam
cladding range features a
choice of smooth wood-
grain finish or Fortex® tim-
ber effect embossed boards
in Shiplap, Double Shiplap
and Weatherboard styles.
Available in a wide variety
of colours from traditional
Mahogany, Rosewood and
Oak to subtle ‘New Eng-
land’ shades of Misty Grey
and Cappuccino and more
dramatic contemporary op-
tions like Anthracite Grey,
Slate Grey and Black Ash.
All ranges come with a
high quality, purpose made,
easy to fit trim system
making installation straight
forward and quick.
PVCu cladding also offers
significant environmental
credentials, being award-
ed an A+ rating from the
Building Research Estab-
lishment’s (BRE) ‘Green
Guide To Specification’
when installed with stand-
ard components, making
PVC a real alternative to
timber and fibre cement
products.
Commercial Director,
Colin St John, explains
“Cladding is fast becoming
one of our success stories.
Creating the ultimate win
win has been our driver
over the years. Developing
winning products for win-
ning stockists and installers
and being part of the whole
sales process has been key
to continued growth.”
To find out about
Freefoam cladding
products or become a
Freefoam Registered
Installer and receive
FREE cladding leads
contact Freefoam on
01604 683864 or email
[email protected]
Freefoam Regist