10
JUNE 2016 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
EUROCELL’S MODERN TAKE
ON TRADITIONAL LOOKS
Eurocell has announced a new addition to its Modus range: Modus S – a mechanically jointed flush sash
casement window, which combines modern materials with an authentic traditional appearance.
This latest model to join the Modus
range is possible thanks to additional precision-engineered mouldings
inside the frame which remove the
need for diagonal corner welds – a
distinctive characteristic of standard PVCu windows.
The new joint detail adds considerable authenticity to the appearance of the
window and enables installers and fabricators to provide a product with the look
of timber, while retaining all the optimum
energy efficiency and virtually maintenance-free performance benefits of PVCu.
Furthermore, it is up to 25% less expensive
than the nearest equivalent PVCu flush
sash product.
Eurocell claims that its combination of superb looks, leading technical performance
and cost-effectiveness makes Modus S the
best value flush sash casement window
yet.
Given its traditional appearance, the new
product is ideal for Victorian-style properties, cottages and conservation areas where
the homeowner wishes to maintain or
enhance the period look of the property,
‘The market for premium
flush sash windows is
continuing to grow’
without the maintenance legacy burden
of repainting and repairs associated with
timber windows.
Flush on both sides, Modus S offers sleek
looks unbroken by external bead lines
as, like most contemporary windows, the
system is internally beaded for enhanced
security standards.
Featuring a 75mm six-chamber profile
system, the Modus range delivers optimum
energy efficiency performance and can
achieve a U-value as low as 0.7 – surpassing Passivhaus standards. And Modus
casement windows were among the first to
be awarded the new A++ Window Energy
Rating by the BFRC, confirming maximum
double-glazed window performance.
Modus S is available in ten colours from
stock – including the white ash, cream
white and anteak popular for period, premium and self-build properties. In addition,
Eurocell offers a sophisticated alternative to
Chartwell green among its made-to-order
options. Called agate grey, its subtle hue
has been appealing to customers at major
exhibitions over the past 12 months.
The market for premium flush sash windows is continuing to grow as discerning
homeowners seek more differentiation in
their choice of windows.
To find out more, call the Eurocell
customer services team on 0800 988
7300 or visit eurocell.co.uk/modus-s
ADAPTING IS
SECRET OF
SUCCESS
National Plastics is the
largest independent trade
counter in the UK and will
have 50 depots open by the
end of 2017. But what’s the
secret of its success? Geoff
Foster, the company’s Managing Director, has been sharing his secrets.
“We have a very simple strategy,
but we make sure we stick to it,”
says Geoff. “We identify and meet
customers’ requirements so we
know we’re giving them what they
need. This clear direction informs
everything we do and to keep it
on track we continually plan for
the future so we know we’ve got
all eventualities covered and can
quickly adapt to changing circumstances.”
Of course, that simple strategy
requires a lot of hard work in
three areas in particular: sales
and marketing, operations and
finance.
“For us to get our sales and
marketing tactics to work, we have
to be sure we’re offering the right
products and services,” says Geoff.
“That means watching the market
to understand new developments,
researching the products that
fulfil market need and developing
a range that delivers at all price
points.”
Then there’s the operations side
of the business. “Our customers’
businesses depend on our reliability and it’s vital they can trust us,”
comments Geoff. “We forge strong
relationships with our suppliers so
we can be sure they won’t let us –
or our customers – down.”
Finally, there’s the finances. “Our
buying power means we can negotiate some exceptional deals,” says
Geoff. “It means we can offer competitive prices that our customers
really value.”
But for Geoff, getting it right in
these three areas would be nothing without his company’s secret
ingredient. “You always have to
consider the ‘what ifs’. We have
plans in place that mean we are
able to adapt what we do to still
carry on delivering what our customers need. Take the recession,
for example. When it hit, I promised my staff that no one would be
made redundant – and no one was.
In fact, we grew by £10 million in
five years. It’s tribute to the quality
and strength of the team as well as
our adaptability that we managed
to do that.”
He concludes: “Every business
can put strategies in place. But
you need something more if you’re
going to succeed. I truly believe
we’ve got that secret ingredient and
I’m proud to be leading a company
that is consistently able to give its
customers what they need and is
growing year on year as a result.”
www.nationalplastics.co.uk