Pro Installer June 2014 - Issue 15 | Seite 2

2 JUNE 2014 PRO INSTALLER PRO NEWS www.proinstaller.co.uk » Continued from the front page ISSUE 15 June 2014 If you would like to find out more about the PRO Installer: Write to: Unit 2-3 Burleigh Court, Burleigh Street, Barnsley, S70 1XY. Tel: [phone] Fax: [phone] Email: [email protected] All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronically or mechanically without the consent of Clearview Group Ltd and any of its subsidiaries. Whilst every effort is made to ensure accuracy, this publication does not accept liability for errors, printing or otherwise appearing in this publication. The views expressed by contributors are not necessarily those of the editor or publisher. Pick up the PRO Installer, FREE, from one of over 300 trade counters. ‘Their ability to assist with technical queries is a valued part of our service, along with other elements such as offering the broadest product range with the highest accreditations and marketing expertise’ This bespoke package, launched at the show, covers everything an installer needs to know about Safechoice, how it works and what it can do for their business. Information is available via a booklet or the online partner website - www.safechoicepartnership.co.uk, which can be viewed in several formats, either on a desktop computer, tablet or mobile phone. Here the Safechoice proposition is broken down into five key elements; online marketing, consumer leads, marketing support, product innovation and UK Fabrication; all designed to help the customer focus on what is important to them. Safechoice partners also benefit from integrated Back Office and Price Engine facilities, which allow them to manage and distribute consumer enquiries across their salesforce. A new consumer pricing facility on the consumer website – www.safechoice. co.uk – has been developed to give them a clearer idea of costs of their products. Live demonstrations of the system will be available on the stand. “Based on customer feedback, we have improved and adapted the system with added extra functionality to create a bespoke Back Office system tailored to suit installers’ requirements. It’s simple to use, with all training and support provided. It’s a great management t ool!” says Nathan Court, Safechoice UK Brand Manager. In addition, Andrew Stevenson, UK Fabrication Sales Director, will be joining Nathan on the stand to explain and demonstrate the breadth of the brand proposition. “Innovation is our strong point and with Group backing, we will continue to deliver this innovation and help our customers to win business,” says Andrew. For Swansea-based Classic PVC Home Improvements Ltd, becoming a Safechoice partner has made a tremendous positive impact to the business, as MD Kevin Sourbutts explains: “The Safechoice marketing support is second-to-none. With this superb package, MASCO UKWG has set a new standard for marketing in the window industry. They are the first to understand the need to ‘sell the dream’ and get the marketing right. “So much technology goes into new windows today; what the customer gets is a downright good product and professional marketing needs to reflect this. Our sales are up 52% this quarter ( Jan to Mar 2014) compared to the same period last year and a lot of that is, without a doubt, down to the marketing professionalism of Safechoice,” adds Kevin. SevenDay – the best support and product range For local builders, installers and retailers, the nationwide Seven Day network of trade depots offers customers much more than just quality window, door and conservatory products. Services include dedicated marketing support, technical survey assistance, stockholding and a free skip on site that can help save significantly on disposal costs. Service is a key element of the Seven Day offering as Sales Director Kevin Cornwall explains: “It’s a very people-driven business run by ‘window people’, many of whom have worked extensively in the industry and understand what their customers need. “Their ability to assist with technical queries is a valued part of our service, along with other elements such as offering the broadest product range with the highest accreditations and marketing expertise.” New products from UK Fabrication The rebranded UK Fabrication division, comprising Griffin, Premier and Techniglass, will be introducing new security products and handles from SAC along with trickle vents from Glazpart. Also featured will be the attractive Heritage Hardware range with a Monkey Tail Handle and Decorative Peg Stay that gives a classic period look to any casement window. Also displayed will be triple glazing options, plus a new comprehensive range of eight foiled trims available in ten colour finishes to complement windows and doors. Andrew Stevenson adds: “We pride ourselves on listening to customers and as a result we are previewing a new range of product options to further distinguish our product portfolio.” High performance Q-Lon weatherseal Trade fabricators seeking genuine market differentiation should look no further than the Duraflex Diamond Suite. It’s the only PVC-U window and door system featuring the unique, high-performance Q-Lon weatherseal with a full guarantee on the lifetime of the window. Weatherseal performance matters in windows. It is the job of this vital component to provide that all-important weathering, thermal and acoustic performance capability that genuinely differentiates one PVC-U system from another. Q-Lon is the innovative weatherseal incorporated across the complete mainframe sections of our Duraflex window system. It has been used in the Duraflex Diamond Suite for the last ten years and due to its proven performance it is also backed by a unique lifetime guarantee. With 99% memory recovery, the gasket retains its shape year after year providing the all-important weathering, thermal and acoustic and thermal performance that sets the system apart from the rest. ‘With 99% memory recovery, the gasket retains its shape year after year setting the system apart from the rest’ Widest choice from Phoenix Doors Installers seeking entrance doors for the domestic replacement retail sector can find plenty of composite and panel door choices from Phoenix Doors, the Group’s door specialist. With one of the broadest ranges of door styles, designs and glazing options in the market, Phoenix offers unrivalled product versatility and flexible delivery to suit customers’ requirements. Examples from Phoenix’s stylish Continental Composite Door range and their innovative Door-and-a-Half solution will be displayed. New rebranded literature will include the latest Cambridgeshire Door Panel Collection brochure. This features a new door panel style, along with the latest glass designs which are all designed with the purchaser in mind. UK NewBuild – for the specialist installers UK NewBuild offers quality products and extensive support for installers operating in the new homes market. Visitors to the stand can learn more about how this brand delivers the expertise, stability and support demanded by both local and national housebuilders, backed by a nationwide network of BBA-accredited installers. Concluding, Wayne states: “With the FIT Show almost upon us, we’re ready to roll with an amazing line up of products, support and service for all our customers, whatever their sector. So cameras ready, set, action! See you at Telford!” Contact MASCO UKWG on 01684 852673, email [email protected] or visit www.ukwg.co.uk.