News
6 | JULY 2026
News
Read online at www. proinstaller. co. uk
EUROCELL OPENS REFURBISHED BIRKENHEAD BRANCH WITH DEDICATED WINDOW AND DOOR DISPLAY FOR LOCAL TRADE
Eurocell, the UK’ s leading specialist in home improvement products, has completed a full refurbishment of its Birkenhead trade branch, introducing a purpose-built space that puts its extensive range of windows and doors on display for the local trade community.
Now open at Units 9-10, Egerton Court, Birkenhead CH41 1FN, the refreshed branch has been transformed from a traditional trade counter into a destination
for installers to bring their customers.
The centrepiece is a dedicated display area where tradespeople can explore the full breadth of Eurocell’ s window and door portfolio in person. Local installers can now assess hardware quality, frame construction and finish before committing to a specification.
The revamped space has also been designed with end customers in mind. Installers can bring homeowners into the branch to walk through style options, colour choices and configurations, helping them make more informed decisions about their projects before work begins.
Mick Phillips, Branch Manager at Birkenhead, said:“ Birkenhead has a strong and active trade community, and this investment shows our commitment to the best support possible. We’ ve got a fantastic team here who genuinely know their products inside out, whether that’ s helping an installer choose the right composite door for a period property or working through the technical spec on a larger development.
“ What excites me most is the conversations we’ re able to have. When you’ ve got the products right in front of you on display, it’ s much easier to match the right solution to the job. We’ re not just here to process orders; we want to be a proper resource for the local trade and help our customers grow their businesses especially at a time when we know the market is challenging.”
Alongside the new showroom experience, the Birkenhead branch continues to prioritise speed and convenience, offering 1 hour click-and-collect and free delivery direct to site.
Trade professionals in the area can also take advantage of
Eurocell’ s‘ Power Up’ discount scheme, earning points with every purchase to redeem against rewards at major retailers.
The branch stocks a comprehensive range of PVC-U and aluminium windows and doors, conservatories, composite doors, roofline products, and outdoor solutions including fencing and decking. Among the highlights is the recently-launched Peak Collection, a range of 48mm solid timber-core composite doors engineered for superior security, thermal performance and striking kerb appeal.
The Birkenhead reopening is part of Eurocell’ s network of more than 200 trade branches nationwide, through which the company supports over 40,000 trade professionals.
For more information about Eurocell Birkenhead, visit www. eurocell. co. uk / branchfinder / birkenhead
Hörmann Truedor Roadshows Showcase Installer Growth Opportunities
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Hörmann Truedor has successfully completed a series of roadshows across the UK, designed to demonstrate how entrance door installers can unlock new business growth through its composite door offering and comprehensive dealer support package.
Held as informal early morning events, the roadshows brought together installers over coffee and breakfast to explore opportunities to expand their product portfolios. The Hörmann Truedor team were on hand to outline how the range of UK-manufactured composite doors, backed by Hörmann’ s engineering expertise, strong brand reputation and nationwide infrastructure, can provide a high-quality, consumer-focused addition to existing offerings.
A key highlight of the events was the introduction of Hörmann’ s latest consumer marketing initiative, Hörmann Street. This targeted social media campaign, inspired by popular UK soap operas, features a
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fictional street and a cast of recurring characters navigating everyday drama, relationships and suspense. Each episode subtly integrates the features and benefits of Hörmann Truedor composite doors, aiming to drive traffic to the company’ s website and generate genuine homeowner enquiries.
Attendees were given an exclusive preview of the campaign, which received an overwhelmingly positive response. Installers praised both the creativity and execution, recognising its potential to engage homeowners and support lead generation. Hörmann confirmed that all enquiries generated through the campaign will be directed to approved dealers via its new online Installer Finder, offering installers a clear commercial advantage. To help maximise conversion rates, the company has also implemented a suite of practical sales tools and support, including an advanced online Door Designer, product training, marketing resources and ongoing technical assistance.
In addition to the long-term growth potential, installers attending the roadshows were offered a range of launch incentives, including a £ 1,500 door voucher package, a 750-point sign-up bonus for the Hörmann Rewards programme and free access to the Door Designer for the first year. Overall, the roadshows provided installers with a concise and engaging introduction to partnering with Hörmann Truedor, highlighting how the company can help drive demand, attract new customers and increase profitability within the composite door sector.
www. hormann. co. uk
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