Business
Read online at www. proinstaller. co. uk
ENDURANCE ® DOORS BOOSTS BRAND VISIBILITY WITH TV PRESENTER LAURA HAMILTON
Endurance ® Doors has partnered with TV presenter, Laura Hamilton, known for property shows such as‘ A Place in the Sun’, to support her latest home renovation project and further boost the brand’ s visibility among consumers.
Working with one of its trusted installer partners, Dorwyn Windows and Doors, Endurance ® Doors provided two doors for the project to showcase premium products and quality craftsmanship.
The collaboration can be viewed on Laura Hamilton’ s new YouTube home improvement channel https:// www. youtube. com / watch? v = qyxjrMjRcgY. It features footage captured by Endurance ® Doors at Laura’ s house and additional content created specifically for her platform.
Russell Hensman, group marketing manager at Endurance, says:“ Generating leads on behalf of our installers has always been central to our marketing activity, and an essential part of that is building confidence among discerning consumers. Partnering with Laura Hamilton on this project not only drives brand visibility it also fosters trust among her growing online audience.”
Laura Hamilton is best known for her role presenting Channel 4’ s‘ A Place in the Sun’ since 2012, but her property journey began at just 19 years old.
She has extensive experience in property renovation and has become a trusted expert on property transformation, practical renovation and design trends. This all aligns perfectly with Endurance ® Doors’ values of craftsmanship and architectural impact.
“ Partnering on this renovation project with Laura,” continues Russell,“ highlights the superb performance and design flexibility of our doors, via a real world application in a high profile renovation.
“ Dorwyn Windows and Doors demonstrated excellent craftsmanship with a first class installation, displaying the company’ s commitment to delivering high quality windows, doors and rooflights with excellent service, expert installation, and superb product knowledge.
“ As well as our products appearing in front of a new audience on Laura Hamilton’ s YouTube channel and social platforms, the team at Endurance ® Doors will also be supporting the publicity of the project with its own content rollout.”
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Russell concludes:“ This level of exposure, including to a new audience, is invaluable for our installers. To be associated with such a trusted media figure and property expert is a great coup for the Endurance ® Doors brand, and we intend to maximise the opportunity on behalf of our customers.”
www. endurancedoors. co. uk.
Mila celebrates 100 days of 100 % next-day despatch on-time
The milestone, reached on Tuesday 2nd May, reflects a consistent team-effort to be customer-centric and ensure the right products are picked, packed, and dispatched on time, and includes over 99 % despatch in-full.
It comes at a time of continued investment across Mila’ s product portfolio, as the business strengthens its offering with a dual focus on dependable supply and innovative, high-performance hardware solutions. These include the Harbour Collection, a fully suited premium range covering door and window applications, and the Eurospec Multipoint Door Lock range, a high-performance locking system designed for PVCu and aluminium doors.
Mila also continues to expand its range of colour and finish options, providing ever-greater flexibility to help customers achieve design consistency.
Julie Holmes, Sales Director at Mila, comments:“ Achieving 100 % on-time despatch and over 99 % infull across 100 consecutive days is a fantastic achievement, showing the dedication and precision of our teams at Mila. Combined with our ongoing product innovation, it underlines our commitment to providing the best service we can for our customers.”
www. milasecure. com
NEW NATIONAL ACCOUNT DIRECTOR STRENGTHENS HOUSEBUILDER FOCUS
With over 20 years of experience across the housebuilder sector, Paul brings a strong background of sales leadership, national account management and strategic business development. Paul joins Keylite following a successful career with Kingspan, SIG Distribution, SIG Energy Management and Miller Pattison where he held senior positions.
In his new role, Paul will lead the development of Keylite’ s housebuilder offering, supporting national and regional developers to deliver compliant and high-performance new build homes. A key focus will be driving awareness and adoption of Keylite’ s ModuLite System, recently recognised with a Housebuilder Product Award for Best Building Fabric Product.
Paul’ s appointment comes at a critical time for the industry, as housebuilders continue to navigate evolving regulations and the demands of the Future Homes Standard. Working closely with key customers, Paul will help ensure Keylite continues to meet the changing demands of both large-scale developments and smaller self-build projects.
Paul commented:“ I’ m thrilled to be joining the business and look forward to helping strengthen our offering, support our customers and drive continued growth across the housebuilder market.”
www. keyliteroofwindows. com