For many installers, windows and doors remain at the heart of their business. However, a growing number are recognising the value of offering complementary products that allow them to maximise existing customer relationships, increase average order values and create new revenue streams. Outdoor living products, including fencing, decking and other building plastics products are becoming increasingly attractive additions to the installer portfolio.

This is a trend that has not gone unnoticed by Kömmerling. Best known throughout the industry for its premium PVC-U window and door systems, the company has expanded its offering into a wider range of building plastic products through the Köma range, providing installers with access to outdoor living solutions that sit naturally alongside their existing business activities.

The appeal is easy to understand. Customers investing in

home improvements rarely view projects in isolation. A homeowner replacing windows may also be considering upgrading their garden space, replacing tired fencing, installing low-maintenance decking or improving the overall appearance of their property. Homeowners now view their gardens as an extension of the home and this has contributed towards a rise in the desire for‘ Instagrammable’ spaces by many homeowners.

By broadening their product offering, installers can position themselves as a more comprehensive home improvement partner while strengthening customer loyalty and generating additional sales opportunities.

This shift has created a real demand for products that combine attractive aesthetics with longterm durability and low maintenance requirements, and through the Köma range, Kömmerling has developed a cohesive product portfolio designed specifically to meet these needs.

Commenting, Gareth Parton, Kömmerling UK Sales & Marketing Director, said:“ Kömmerling has built its reputation within the fenestration sector, but the expertise we’ ve developed in PVC-U extrusion and product engineering naturally extends into a much broader range of building plastic applications. The Köma range reflects our commitment to providing innovative, durable and low-maintenance solutions that meet the evolving needs of both homeowners and the trade.

“ What’ s particularly exciting is the opportunity this creates for our existing fabricator and installer partners. Many are already working in adjacent markets such as outdoor living, cladding and home improvement products. By offering solutions such as KömaDek, KömaFence, KömaScreen and KömaPan through a brand they already know and trust, we’ re helping them diversify their businesses, increase project values and unlock new revenue opportunities without moving away from their core strengths.”

KömaDek is a premium PVC-U decking solution that combines the visual appeal of traditional timber with the practical benefits of modern materials. Featuring non-slip properties, luxury laminated surface options, and an environmental focus thanks to up to 99 % recycled content, KömaDek offers a compelling balance between aesthetics and sustainability. The range is enhanced by a complementary balustrading system

, allowing installers to offer complete decking packages that are suitable not only for residential properties, but also holiday parks, leisure developments and commercial projects.

Fencing is another area where opportunities continue to grow. KömaFence provides a durable and attractive alternative to traditional timber fencing, delivering long-term performance without the ongoing maintenance associated with wood. For installers already accustomed to working with PVC-U products, the transition into fencing solutions can be relatively straightforward while opening doors to additional project opportunities. Privacy screening is also becoming increasingly important for homeowners looking to enhance their outdoor environments. KömaScreen has been developed to address this demand, providing a flexible screening solution that can be used to create private outdoor spaces with a contemporary appearance.

Finally, KömaPan is an external cladding solution offering a premium laminated finish. The tongue and groove profiles that make up the versatile range are moisture, weather and UV resistant, and offer the ideal solution for cladding homes, garden rooms, outbuildings and more. For existing Kömmerling customers, incorporating the Köma range into their portfolio allows them to expand their offering with the support of an

established supplier relationship, maintaining consistency in quality, service and technical support. There are also operational benefits. Working with a familiar supplier can help streamline procurement processes, simplify administration and reduce the complexity that often comes with managing multiple product sources. In an environment where efficiency remains critical to profitability, these factors can make a meaningful difference.

Importantly, diversification does not necessarily require businesses to reinvent themselves. The most successful examples often involve installers building upon existing skills and customer relationships rather than moving into completely unfamiliar territory. The same homeowners who trust an installer to improve the performance and appearance of their windows and doors are often receptive to recommendations for other home improvement products that deliver similar benefits and can present a cohesive aesthetic due to all products being from one supplier.

For installers looking to future-proof their businesses, diversification is increasingly becoming less of an option and more of a strategic necessity. With the Köma range, Kömmerling is providing a route into additional opportunities for installers and a clear example of how businesses can continue to evolve without straying too far from what they do best.

www. profine-uk. com