Pro Installer July 2022 - Issue 112 | Page 62

Business
62 | JULY 2022

Business

Read online at www . proinstaller . co . uk

New Purplex partner to give installers the digital edge

Leading full service agency Purplex Marketing has partnered with dynamic software tool Price- Point , giving installers access to a state-of-the-art window and door designer , pricing and quoting tool , and a full CRM and lead management system all in one platform .
Sitting within an installer ’ s website , PricePoint enables homeowners to configure their
own windows and doors , choosing from a wide range of products , colour and glass options , as well as hardware .
Once a final design is submitted , the installer can then provide the homeowner with an informed quote , which includes installation costs and building costs .
Purplex CEO Andrew Scott comments : “ PricePoint ’ s main strength is that it manages the sales process from beginning to end , encompassing everything from getting a quote , managing and keeping track of leads , and
sending final designs to fabricators .
“ It ’ s a quoting system and CRM system all in one platform , allowing installers to enjoy the benefits of a professional sales presentation , offer seamless quotes , and create customer orders all from a remote location .”
www . pricepointsales . com www . purplexmarketing . com

ASSA ABLOY acquires Caldwell Manufacturing Company

This commitment to on-going digital improvement has driven up the quality of both production and customer service , as Managing Director Ben Weber explained :
“ Everything we do at Quickslide is focused on how we can improve our products and services so that , ultimately , our trade partners can improve theirs . From large overhauls to smaller continuous tweaks and improvements , we ’ re always looking for ways to increase efficiencies , quality , and sales .”
Systems Development Manager James McArthur completely redesigned Quickslide ’ s VS production line , with a fully optimised system tailored specifically to suit the business ’ s unique requirements .
“ The system has been developed using the latest EvoNET management tool from fenestration industry software specialist Business Micros , that we use across the business to give us greater visibility and control ,” said Ben .

QUICKSLIDE ’ S DIGITAL INVESTMENTS GET RESULTS

Quickslide ’ s continued investment in the digital aspects of its business has seen it further increase efficiencies while providing even more consistently high-quality products and services .
“ James has along with our inhouse team of developers produced a system that syncs with the core BM system for use on the VS production line , to drive lean manufacturing . As a result , we ’ ve seen a dramatic drop in post-delivery remedials .
“ We have always been proud of our quality and our emphasis on ‘ right first time ’, but we never rest on our laurels and will always strive for perfection . Because fewer site visits also mean our Service Engineers ’ time is freed up to focus on actively helping grow our business and that of our trade partners instead .”
The digital investment and improvements in production run alongside Quickslide ’ s web developments . The new website , which focused on completely reworking the back-end without compromising the familiar front-end , has been a huge step forward in driving organic growth .
Ben explained : “ With our new website , our trade partners will soon be able to gain access to a dashboard system where leads can be effectively managed – in effect , it ’ ll function as a complimentary CRM system for our partners . Meanwhile , investments in clever lead generation tools will enable us to grow with our partners , while we continue to invest in SEO to drive the right kind of customers with the right kind of requirements to our site .
“ At Quickslide we pride ourselves on focusing on all aspects of our business to continually bring improvements to our products , services and ultimately to the trade our partners do . It ’ s great to see this latest investment in our digital capabilities for both our products and services making such a difference to our business and that of our partners .”
www . quickslide . co . uk
ASSA ABLOY has acquired Caldwell Manufacturing , a designer , manufacturer and supplier of hardware for the fenestration industry . The acquisition includes Caldwell Hardware UK , based in Coventry , England but excludes Cotswold Architectural Hardware Limited .
ASSA ABLOY is an international group with 51,000 employees and sales of SEK 95 billion . In the UK , ASSA ABLOY is best known for the Yale and UNION brands and has its Head Office and main manufacturing centre in Willenhall .
“ Caldwell Hardware UK have been providing a comprehensive range of spring balance and associated hardware for vertical sliding ( sash ) windows in the UK and Ireland since 1973 ,” says Harry Warrender Senior Vice President and Head of ASSA ABLOY Opening Solutions UK and Ireland . “ Their portfolio is a complementary addition to our own ranges and delivers on our strategy to extend the ASSA ABLOY product and service offering for the fenestration industry in the UK and Ireland . I look forward to welcoming the Caldwell Hardware UK team to our organisation .”
www . assaabloy . com