Made For Trade was delighted to reveal a refreshed and reimagined corporate identity for the parent company at FIT Show .

Featuring a stylised angular typeface and design elements that reflect the company ’ s cutting-edge fenestration products and engineering , the new look sits hand-in-hand with the revitalised Korniche brand , allowing the two names to be intrinsically linked - and instantly recognisable - as part of a broader marketing drive from the Wynyard-based outfit .

The logo and branding will cement a familiar image in the minds of trade customers looking for a trusted ‘ go-to ’ for glazing , whilst enforcing Made For

Trade ’ s award-winning ethos of ‘ the best products with the best service at the best prices ’ – allowing the company to be sought out by name alone .

With the advent of the revolutionary and game-changing Korniche roof lantern and subsequent bi-folding doors , Made For Trade has long been regarded as an innovative operation ; something that is encapsulated in the clean , efficient and unique look of the new logo and corporate style . From investment in advertising to attention-grabbing liveries on the company ’ s own fleet of delivery vehicles , the new identity will allow MFT to further build a brand with greater impact across a broader range of marketing streams to reach new customers .

With company roots featuring more than four decades of experience in fenestration , the dynamic and distinctive ‘ next chapter ’ look for Made For Trade is not only able to catch the eye of those potential new trade partners , but also present a re-invigorated image to re-establish the brand with MFT ’ s current audience . The suite of branding accentuates the famously progressive company ’ s values , as well as aligning well with the digital world of 2022 and stimulate new growth in an ever-changing market . Intended to drive the name forward and become quickly identifiable to consumers , the refresh capitalises on the success of the Korniche product range and is set to further maximise sales for trade customers . The new look

The logo and branding will cement a familiar image in the minds of trade customers looking for a trusted ‘ go-to ’ for _glazing

not only allows MFT to set themselves apart from competitors whilst reflecting the cutting-edge products and design ethos , but also raise awareness and instant recognition to a buying public that are increasingly asking for Korniche and Made For Trade by name from their installers .

The crisp and exacting branding also incorporates a detailed design nod to the company ’ s industry-leading approach

to engineering perfection and innovation . Along with bringing in experience from the automotive and motorsport world , the recently announced recognition of rigorous ISO9001 quality certification applies new standards to the glazing industry . Furthermore , with patented features allowing the products not just to be stronger , slimmer and warmer , Made For Trade ’ s Korniche innovations also look to maximise efficiency to save the trade installer hours on site .

After being unveiled at the FIT Show 2022 , the new-look logo and branding will be introduced across digital and physical platforms from June 2022 and help phase in the next chapter of an enviable upward trajectory for this forward-thinking fenestration company .

www . madefortrade . co