46 | JULY 2021
Business
INTERNAL PROMOTIONS AT CENTRAL SECURE PATH FOR BUSINESS GROWTH
Jason Lloyd
Recent internal promotions at Central Window Systems have seen the full solution fabricator strengthen its senior management team , gearing up the company to meet increased demand for its high quality PVCu and aluminium products .
Jason Lloyd , who has been with the company for 16 years , is now the new Customer Services Director , Keiron Patel , who has been with the company for 14 years , is the new Customer Services Manager , while Stuart Bullock , who ’ s been with Central for 11 years , is the new Business Systems Manager .
With the rest of Central ’ s senior management team , the trio are working to meet increased demand , cut lead times to a minimum , and ensure great customer service across the company ’ s PVCu and aluminium divisions .
They have also played a vital role in Central ’ s recent factory expansion , which saw the company increase its total manufacturing capacity to 52,000 square feet , allowing for the production of around 1,500 frames per week .
Central Window Systems CEO Gary Morton comments : “ Jason , Keiron and Stuart have all been with the business for a long time , and with their recent promotions , we ’ ve been able to secure a very rounded , solid team across operations , finance and sales . I genuinely don ’ t see demand slowing for quite some time , and by investing in our products , our brand and capital , as well as our people , we ’ ve managed to secure a really solid foundation from which to grow .”
www . centralwindowsystems . co . uk
Keiron Patel
Read online at www . proinstaller . co . uk
ALUK ’ S CONSUMER FOCUSED WEBSITE GOES LIVE
AluK said from the beginning of the first lockdown that it would use its considerable resources to support customers throughout the crisis . It has been true to its word with valuable new marketing initiatives such as an online Marketing Academy , practical digital marketing support , and a new dedicated digital learning platform to support customers operating in the trade and commercial sectors .
Now live at www . alukhome . co . uk , the new website has been beautifully designed with lots of stylish visuals and useful information for both homeowners and installers . There ’ s a helpful guide answering the most frequently asked questions
on products , performance and security , and consumer-friendly explanations of everything from configurations to finishes , U-Values and WERs , and glazing options .
Alex Gallop , AluK ’ s Marketing Communications Manager added : “ The previous consumer website generated more than 500 leads every month for our network of fabricators and this new site will undoubtedly bolster that figure which is great news for customers .”
www . alukhome . co . uk
Online investments at AluFold Direct set to drive growth for customers
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A lot has been happening behind the scenes at the Blackburn-based aluminium fabricator AluFold Direct since last May , when Russell Yates was appointed Managing Director . Much of that has been focused around driving operational efficiencies , expanding the team , and investing and equipping a new factory which is set to open soon .
For customers though , despite the vast amount of change which is actually taking place , it will largely have felt like business as usual so far – with the same consistently fast and reliable service and the same reassuring guarantee of any product , in any colour , delivered anywhere in the UK .
Now however , some of the first innovations that Russell and the team are introducing are being rolled out …
There is a new brand and a new website to help communicate the scale of the transformation happening and a game changing new online ‘ quick
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quote ’ tool on the website designed to make the AluFold Direct service even smarter and more user friendly .
The clever new tool at https :// alufolddirect . co . uk / enables customers to get an instant trade price for nearly every product in the AluFold Direct range – from windows , entrance doors and bi-folds to lanterns , sliders , rooflights and commercial doors .
All that users need to do is enter in their sizes , select glazed or unglazed and standard or non-standard colours and the tool will calculate the price and send it instantly by email . There ’ s a step-by-step guide included which walks users through the quote builder tool , a handy guide to help them choose the right spec for each project and a survey template to make sure they don ’ t miss anything .
Russell Yates explained : “ This is a more capable and comprehensive tool than anything else out there for quoting in aluminium at the moment and hopefully
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serves as a powerful statement of intent in terms of how we will be approaching the market in 2021 and beyond .
“ We ’ re taking all the hassle out of quote building for our customers . They can get an instant price straight to their inbox and log in as many times as they like to change the spec whenever suits them . Obviously , if they need a more detailed quote on a particularly
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large project , they can simply upload their own survey files and one of our team will get straight back to them .”
The tool sits on the trade section of the new website . Retail buyers who visit the site are
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directed to a dedicated ‘ Find An Installer ’ section and prompted to enter their details to help generate additional leads for AluFold Direct customers .
www . alufolddirect . co . uk
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