Pro Installer July 2021 - Issue 100 | Page 26

Installer Support
26 | JULY 2021

Installer Support

A STELLAR BIFOLD PACKAGE FROM EPWIN WINDOW SYSTEMS

Epwin Window Systems has launched a new dedicated support package to help its customers market their popular Stellar Aluminium Bifold Door . Gerald Allen , Marketing Manager at Epwin Window Systems , said : “ The aluminium bifold door market is very strong at the moment and the Stellar Aluminium Bifold Door has attracted considerable interest from both consumers and installers . This dedicated support package will help our customers further capitalise on all of the opportunities in the domestic sector with a range of effective promotional assets .”
The Stellar Bifold marketing support package consists of a brand new , high-end 16-page product brochure that delivers compelling imagery and practical advice to help promote the door direct to the consumer . A new 12-page aftercare brochure and a two-page technical sheet are available too . A selection of high-quality imagery is available for customers use online and offline and animated gifs have been professionally produced by Epwin Window Systems ’ in-house design centre for use across all social media platforms .
All marketing assets are can be downloaded direct from the
Stellar hub on the Epwin Window Systems ’ Connect digital resource platform . The brochures can be further tailored to suit and bespoke versions are available as part of Epwin Window Systems ’ tailored marketing support package offer .
The Stellar Bifold Door has been readily received by installers and feedback from numerous installation teams . This is down to a series of technically-advanced features such as the patented pre-gasketed knock-in glazing beads which saves considerable time on site .
www . stellaraluminium . co . uk

Morley Glass and FENEX virtual showrooms prove a great success

During the pandemic , Morley Glass and Glazing have funded and created 50 virtual showrooms , with the help of videoproduction4 , the National Fenestration Awards and FENEX .
With real-life showroom visits off the table , the virtual showrooms have allowed installers to grow their business in the most challenging of times . Each Virtual showroom , worth £ 1500 , allows visitors to the websites to see the diversity , and experience the quality , of products available .
Emma at Blackburn based McDermott Windows commented : “ Lockdown has meant we have had to look at things differently , and the virtual showroom has enabled us to showcase our products in a really detailed way . Also , we can demonstrate that we do have an authentic base which is reassuring for many people to see . We really do appreciate that this was given to us by Ian at Morley Glass - he is just a fantastic guy and so supportive of people in this industry . I can ’ t speak highly enough , and we are very grateful to him . He sees work in this sector as collaborative and we will always support him because of his generosity .” Kevin Thackery at Droylsden Glass in Manchester said : “ What a brilliant tool this has been , particularly during current restricted climates - the virtual showroom has really supported our business . We do now always try to promote it and we gain such positive feedback from visitors to the site . This business has remained strong , and we feel that the virtual site has greatly influenced that .”
www . morleyglass . co . uk

Quickslide partners with creative specialist ICAAL to transform its digital offering

Brighouse-based PVC-U window and door fabricator , Quickslide , is set to transform its online presence after teaming-up with internet consultancy , ICAAL .
The collaboration aims to significantly improve the VS sash window specialist ’ s digital offering and marketing resources for its Trade Partners .
Already a familiar name in the fenestration industry , following its work with companies such as systems
house and Quickslide supplier Deceuninck , Southampton-based ICAAL offers a full range of creative digital marketing services , specialising in search , design , and lead-generation .
The digital expert will assist Quickslide with improvements to its website including a CRM dashboard , as well as product-designers to help retail customers submit their enquiries directly to Quickslide ’ s Trade Partners . ICAAL will also use its digital expertise to manage
and optimise SEO and PPC campaigns for Quickslide . One significant development that has just gone ‘ live ’ is the enhanced ‘ Find an Installer ’ function on the Quickslide website , helping Quickslide Trade Partners to pick-up even more business .
Sandra Berg , marketing manager at Quickslide , said : “ Consumers can find a reputable Quickslide installer in their local area via the simple postcode search function . Within seconds ,
these leads are then automatically passed on to the appropriate Trade Partners , helping them to gain sales and grow their businesses .
“ ICAAL ’ s creative marketing strategies align exceptionally well with our core business objectives , and we believe that collaborating with them to improve our online offering will provide our customers with a distinct competitive advantage .”
www . quickslide . co . uk / trade-partners