4 | JULY 2019
News
Installer News is
sponsored by FENSA
DON’T MISS OUT ON THE
REPLACEMENT ROOF BOOM
There are thousands upon thousands of conservatories in the UK and many will need
a replacement roof. And, as Andy Royle, co-founder and Director of Leads2Trade, the
UK’s leading provider of double qualified sales leads for companies operating in the
home improvement industry, explains, it’s an area that installers need to focus on.
New technology has a habit
of reinvigorating any industry and
it has certainly played a key role
in the conservatory market.
Technological advances have
brought more sophisticated de-
signs and better materials than
ever before to the conservatory.
So good, in fact, that a replace-
ment roof is often all a tired
conservatory needs to get it back
on its feet and fully-functioning
again.
Many homeowners have cot-
toned onto this fact and are now
enjoying the benefits of using their
Before
conservatory all year round. While
those that haven’t are starting to
realise what they are missing out
on.
An integral part
of the home
Very few people will use a
polycarbonate conservatory all
year round, with many deciding to
use it as little more than a storage
space.
But solid/tiled roofs have al-
lowed the conservatory to become
an integral part of the house again
thanks to keeping it warm in the
winter and cool in the summer.
It transforms it into an all year-
round living space, which can be
used as anything from a dining
room to a study and, more impor-
tantly, means the homeowner sud-
denly has their extension back.
Added value
Making a conservatory more of
an extension to a property means
that it adds value.
A conservatory with a polycar-
bonate roof might help when it
comes to selling a house in the
future, but it won’t add any value
to it.
Unlike a solid/tiled roof which,
because it means the conservatory
is an extra room, could add on
around £10,000 onto the price.
The right roof
replacement leads
At Leads2Trade we generate
specific leads not only for supply
and fit conservatories, but also the
retrofit market, so roof replace-
After
ments are stand-alone campaigns
generating leads for roof replace-
ments only.
As a result, we are seeing that
consumers are choosing different
types of roof replacement.
Although the popular jump is
from polycarbonate to tiled and
insulated, we also see a percent-
age of enquiries from consumers
wanting to go from polycarbonate
to glass or lantern type roofs or
from glass to solid/tiled.
An opportunity not
to be missed
There are millions of aging, out-
dated, conservatories with worn-
out polycarbonate roofs in the UK
that will be due for refurbishment
as they are susceptible to leaking,
are extremely cold in the winter
and provide poor thermal efficien-
cy.
As a result, homeowners want
a conservatory refurbishment,
particularly as they inherit older
conservatories, and are realising
that replacing the roof is a cheap-
er option than replacing the whole
thing.
The demand is clearly there, and
this means that the conservatory
roof replacement market is a huge
opportunity that installers can’t
afford to miss out on.
Leads2Trade in Stockport gen-
erates 5-6,000 leads per week for
companies operating in the home
improvement market, with the
core sectors including windows,
doors and conservatories, security
and heating and plumbing.
These leads are then double
qualified by Leads2trade’s in-
house call centre and passed onto
members of our popular Trusted
Local Supplier network, in post-
codes of their choice.
For more information on
Leads2trade telephone
0161 466 0099 or visit
www.leads2trade.co.uk