36 | JULY 2019
Products
Read online at www.proinstaller.co.uk
VEKA UK GROUP ROLLS
OUT THE WELCOME MATT
Industry-leading systems supplier
VEKA UK Group has unveiled an
exclusive ultramatt material
unlike anything else in the industry.
This innovative surface,
called SPECTRAL, is exclusive
to VEKA UK Group and was
launched at the FIT Show where
it was welcomed with fantastic
feedback, being hailed the ‘star
of the stand’.
Marketing Director Dawn
Stockell explains: “This unique
product uses ground-breaking
technology to create an ultras-
mooth, ultramatt finish that has
unrivalled performance bene-
fits.
“Visitors to VEKA UK Group’s
stand at the FIT Show were
impressed by its smooth and
modern aesthetic; someone
admiring the Imagine Bi-Fold in
SPECTRAL’s Umbra Grey even
asked the team if we had started
offering aluminium systems!
“I’m told that Aztec Windows
was already pricing jobs using
SPECTRAL swatches the day
after we launched it on the first
day of the show.
“SPECTRAL has been years in
the development, and has been
created with our customers at
the very heart of the process.
We understand the need for
original products that not only
look great, but offer exceptional
performance. We identified a gap
in the market for a highly durable
matt product that we could
guarantee would look great for
years to come, and which would
bolster our customers’ already
impressive product offering.
“Matt finishes seem to
be growing in popularity on
everything from cookers to cars,
but rather than just being a
‘fashion fad’, the construction in-
dustry has been seeing a steady
rise in demand for this look for a
number of years.
“Matt has long been favoured
by architects and designers,
and this sophisticated aesthet-
ic is now being demanded by
style-conscious consumers.
“SPECTRAL uses next gen-
eration surface technology to
create an extraordinary finish
that simply cannot be matched
by any other matt PVCu sur-
face on the market. It is highly
scratch resistant, has anti-fin-
gerprint properties and is also
extremely resistant to UV light,
extreme weather conditions
and harsh chemicals. Dirt can
be wiped away with ease, for a
product that stays beautiful for
longer.
Matt has long
‘ been
favoured by
architects and
designers, and
this sophisticated
aesthetic is now
being demanded
by style-conscious
consumers
’
“By absorbing rather than
reflecting light, SPECTRAL offers
a denser, richer quality of colour,
and because it is velvet to the
touch, it feels just as good as it
looks.”
Simon Wade, MD of Rugby
Double Glazing, was very im-
pressed with the SPECTRAL
products featured on the stand
and believes that sophisticat-
ed colours and finishes are the
answer to further success for
installers: “This is the future of
our business.
“Homeowners that we deal with
want to add as much style and
personality to the outside of their
home as they do with, say, a new
kitchen. We need to offer a wealth
of different options to stay ahead
of the competition. I think the new
SPECTRAL finish is phenomenal,
and with its aluminium ‘look’, it
could also potentially open up
more commercial opportunities for
us too. I’ve already requested some
samples for the showroom.”
SPECTRAL is available in four
sophisticated shades – Graphite
Black, Anthracite Grey, Platinum
Grey and Umbra Grey. These
specialist colours are made to
order with a four week lead time
and can be laminated on one or
both sides of the product. They
can also be complemented with
stunning shades from VEKA’s
Variations colour range.
For more information, or to
order a SPECTRAL swatch
book, call 01282 716611, email
salesenquiry@veka.com or visit
www.veka.co.uk
Headquartered in Germany
and family owned since
1969, VEKA has retained
the culture that created its
success, offering a herit-
age of quality, efficiency,
reliability, and stability to
its partners. VEKA exists
to shape living spaces one
window, door or home at a
time and will continue to
invest in its people, prod-
ucts and services to deliver
the best customer experi-
ence in the industry.
VEKA has a history of
innovation driven by its
knowledge and experience,
from the first ever A-rated
window, to a pioneering
approach to PVCu re-
cycling. VEKA’s product
range and service offering
continues to evolve, setting
the standard by which oth-
ers are measured.
VEKA UK Group is the
UK arm of that compa-
ny, employing over 380
people, most of who live
in Lancashire. From its 35
acre, 450,000 sq ft Burnley
factory, VEKA UK Group
designs and manufactures
profile systems which are
used to fabricate window,
doors and conservatories.
These are then installed
in homes and commer-
cial buildings across the
country.
Crowned Manufacturing
Business of the Year at the
2019 Red Rose Business
awards, VEKA UK Group
not only manufactures
a product of exception-
al quality and durability,
it does this responsibly,
taking care of the environ-
ment and its people.