Pro Installer July 2019 - Issue 76 | Page 10

10 | JULY 2019 News Installer News is sponsored by FENSA THERE’S NO BUSINESS LIKE SHOW BUSINESS VEKA UK Group has DECEUNINCK SALES UP OVER 20% Deceuninck’s sales are storming ahead in 2019. The leading PVC-U systems company reports year-to-date sales up over 20% on 2018, itself a record year. The latest OTIF (On Time In Full) figures also show near-perfect deliveries with a score of 98.6%. Managing Director Rob McGlennon says commer- cial, colour and the Herit- age Collection are fuelling Deceuninck’s growth: “We’re up more than 20% year-to-date. Deceuninck fabricators are doing very well and it’s down to our service and products. Commercial sales are flying with Linktrusion™ technol- ogy and customers are set- ting themselves apart with colour and the Heritage Collection including our new Heritage Flush Door. Our OTIF deliveries are 98.6%, and that’s with 26 colourways from stock. “Last year was a re- cord-breaker and 2019 is shaping up to be even better. By the end of this year, we will increase our always- from-stock colourways to 30, and have an additional 20 colours on a significantly faster turnaround time than all of our competitors. We’ve also committed an extra million pounds of additional stock and raw materials to minimise the potential im- pact of Brexit. All this is part of our ongoing investment in a profitable future for Dece- uninck fabricators.” www.deceuninck.co.uk and follow @DeceuninckUK. celebrated an incredibly busy and successful FIT Show. The industry-leading PVCu systems supplier not only unveiled a brand new product at the show, but also claimed a FIT Award, welcomed two Kitemark presentations from the BSI, announced Independent Net- work’s official partnership with Which? Trusted Traders, celebrated a major birthday, and received overwhelming- ly positive feedback on the products displayed. The ‘big news’ on stand J55 was the unveiling of VEKA UK Group’s latest innovation. The company chose the 2019 FIT Show to launch its exclusive new ultramatt surface technology SPECTRAL to the industry, which prompted a great response from visitors. Marketing Director Dawn Stockell explains: “The FIT Show continues to provide a great opportunity for companies to showcase new and innovative products to a large, yet targeted audience of industry professionals. It’s a chance to catch up with existing customers and connect with potential new ones, as well as contribut- ing to the industry debates and conversations going on at the Insight Theatre. 2019 had the added bonus of being the global Group’s 50th birthday, so there was a great atmosphere and we hosted a celebratory Beer and Bratwurst event on the Tuesday evening. “During the course of the event, we were award- ed a FIT Award for ‘Most Effective use of Social Media and Digital Marketing’ and we enjoyed two separate BSI presentations which added further Kitemarks to our ‘collection’, this time for the Imagine Patio Door and the new Imagine Vertical Slider.” www.vekauk.com SELLING A SOLID ROOF? DON’T DO IT… BECAUSE IT IS SO MUCH MORE… Initially introduced to the market as a replacement to the traditional glazed conservatory roof, a new item to the portfolio, the solid roof proposition has evolved, and so is the message to the homeowner. The solid roof proposi- tion is really simple: • Retrofit to an existing conservatory to replace a glazed roof • Installed on a new build single storey extension But you are not selling just a roof, or even a ‘stay warm in winter, stay cool in summer’ proposition, no… You are selling so much more. Because homeowners aren’t really interested in just the solid, tiled, light- weight roof; what they want is a room that fulfils their needs, and with some flour- ish if at all possible: The lifestyle, the look, the house extension, a place to entertain, to show off, to share. A place that feels like it is a part of their home, with plastered ceilings, a lantern, velux windows, large glass panels all adding to the looks and feel of the room. That is what you are selling, as well as comfort all year round, durability, peace of mind (JHAI certification)… To help support its cus- tomers sell more than just a roof, Icotherm is pleased to announce that they are publishing a brand new life- style brochure, packed with imagery and the type of information that we believe the homeowner is after. www.icotherm.co.uk