JULY 2017 | 33
News
Read online at www.proinstaller.co.uk
WINDOW WARE TURNS 30
There’ll be no ‘birthday bragging’ for Window Ware, the fenestration hardware
distributor. The business says it would rather leave its customers and suppliers to get
nostalgic and say why they have chosen to stick with Window Ware over the years.
customers which help to
strengthen the overall Yale
value proposition. For this
reason, we are confident
Window Ware is well-
placed to help us achieve
organic business growth
in the future, powered by
first-rate service, top-quality
stock, proven expertise and
positive relationships.”
Window Ware adds:
“That’s not to say that we
aren’t tremendously proud
of our staying power and
30-year heritage, particularly
in a turbulent, changeable
market like the fenestra-
tion industry. Those three
decades have armed us with
invaluable experience, prac-
tical technical knowledge,
a comprehensive product
range and refined service to
help us delight our cus-
tomers and build positive
relationships with our brand
partners today. But we think
they can tell you in their
own words far more candid-
ly than we ever could about
why they choose Window
Ware and what it is that
keeps them coming back.”
“We are confident our
products are in capable
hands, now and in the
future…”
Tony Chadwick - Group
Managing Director at
Trojan Manufacturing
Group Ltd.
What customers say
“We can still count on
Window Ware to deliver
cracking service, competitive
prices, and have the leading
brands we like...”
Scott Law - Managing
Director at Express Trade
Frames Ltd.
Window Ware holds a
coveted claim to fame with
Fleetwood-based, Yale-ap-
proved fabricator, Express
Trade Frames. According
to Managing Director, Scott
Law, Window Ware was the
payee of the first business
cheque he ever signed back
in 1999 when the company
started. But that’s not where
the relationship began. Scott
told us: “Before setting up
my own business, I’d worked
for other companies who
had relied on Window Ware
for their hardware needs.
It made sense to stick with
a trusted supplier when I
decide to go it alone. To this
day, we can still count on
Window Ware.”
“...for us, quality is key.
Window Ware shares this
ethos…”
Lee Matassa - Purchasing
Manager at Thermaseal
Window Systems Ltd.
Window Ware isn’t alone
in its milestone celebration.
Regular customer and lead-
ing supplier of high-quality
doors and windows, Ther-
maseal is also celebrating
its 30th anniversary this
year. A fellow stalwart of
the fenestration market,
this long-established family
business is still run by its
founder Graham Jerwood.
Long service is the norm,
however, for this happy,
committed team. Works
Manager, Dave Turner has
been with Thermaseal for a
quarter of a century, while
Lee Matassa, Purchasing
Manager has spent the last
22 years there. Lee told us:
“We started buying from
Window Ware around ten
years ago because we were
impressed by their overall
product offering and ser-
vice. We aim to provide our
customers with a superior
product at a competitive
price, so for us, quality is
key. Window Ware shares
this ethos and we find it far
better to work with a com-
pany that has similar values.
The people are another
clincher. We have a great
relationship with Window
Ware’s Commercial Direc-
tor, Richard Bryant. What’s
more, the sales team are
always friendly, personable
and knowledgeable, and on
the rare occasion there’s a
problem with an order, they
will go out of their way to
put things right.”
What brand
partners say
“With a solid reputation as a
respected distributor, our de-
cision to work with Window
Ware was a no-brainer”
Paul Atkinson - Sales &
Commercial Director at
Yale Door and Window
Solutions
FREE to pick up at over 650 trade counters across the UK
Paul Atkinson, Yale’s
Sales and Commercial
Director explained: “With
a solid reputation as a
respected distributor, our
decision to work with Win-
dow Ware was a no-brainer.
Turns out our judgement
was sound, as our rela-
tionship continues to be
valuable, effective and
mutually beneficial to both
organisations. What’s more,
these benefits infiltrate all
areas of both businesses
to make working together
a pleasure for everyone
involved. For Yale, relation-
ship is everything - that ap-
plies not just to our direct
relationship with Window
Ware as a supplier, but also
to the relationships they
work hard to build with
Tony Chadwick, Group
Managing Director of Tro-
jan Manufacturing Group
Ltd told us: “Window Ware
has been a major distribu-
tor and valued partner for
the Trojan Group for more
than ten years. During that
time, we’ve worked closely
together to build trust,
encourage communication
and achieve effective team-
work, which has resulted
in excellent growth for
both businesses. Trojan is
pleased to be part of Win-
dow Ware’s success so far
and look forward to many
more years of successful
partnership. We are con-
fident our products are in
capable hands, now and in
the future, thanks to their
excellent ‘direct to market’
expertise which is recog-
nised by fabricators and
installers as being unique
in the UK market.”
Visit www.windowware.
co.uk/30years