News
Read online at www . proinstaller . co . uk
JULY 2017 | 31
News
RETURNING TO THE FOLD
Warm edge pioneer Edgetech has welcomed the return of a key former member of senior staff after a three-year hiatus .
Gary Shoesmith served as Edgetech UK ’ s director of operations and quality between 2008 and 2014 , and has re-joined as technical development manager .
Gary ’ s appointment significantly bolsters Edgetech ’ s local R & D capabilities . Working with Ohiobased R & D colleagues from US parent company Quanex Building Products , and reporting directly to Edgetech UK managing director Chris Alderson , Gary will be charged with spearheading some key projects aimed at further developing Edgetech ’ s product range .
Gary commented : “ In a market that ’ s growing ever more competitive , differentiating yourself through innovation and an extensive range of unique , high-quality products is essential . It ’ s that innovation process that I ’ m here to resource and drive – and I ’ m confident that given our decades of expertise and well proven technology , we ’ ll be able to stay ahead of the field , to deliver even more value and choice to our customers .”
www . edgetechig . co . uk
RESULTS GROW FROM STEM
Astraseal , the manufacturer and supplier of PVCu and aluminium , is the first fabricator to use the email marketing platform , STEM .
STEM replaces Astraseal ’ s existing platform Campaign Monitor and allows the fabricator to design , build and send email campaigns from directly inside Salestracker , using Insight Data ’ s prospect data for the fenestration and wider construction industries .
Zac Nedimovic , sales and marketing manager at Astraseal , said : “ STEM has transformed our email strategy , as we have much more control to design bespoke campaigns , using a targeted and accurate data list . The design time saved and linked monitoring capability with Salestracker is invaluable . It has produced some impressive results .”
Insight Data operations manager Jade Greenhow comments : “ Astraseal previously had the laborious task of exporting its data lists from Salestracker to then import them into a separate email platform .
Zac Nedimovic – Astraseal sales and marketing manager
STEM eliminates this by offering a powerful email platform directly in Salestracker .”
For a demo of Salestracker and STEM , contact Insight Data on 01934 808293 or via email at hello @ insightdata . co . uk .