News
Read online at www. proinstaller. co. uk
JULY 2017 | 31
News
RETURNING TO THE FOLD
Warm edge pioneer Edgetech has welcomed the return of a key former member of senior staff after a three-year hiatus.
Gary Shoesmith served as Edgetech UK’ s director of operations and quality between 2008 and 2014, and has re-joined as technical development manager.
Gary’ s appointment significantly bolsters Edgetech’ s local R & D capabilities. Working with Ohiobased R & D colleagues from US parent company Quanex Building Products, and reporting directly to Edgetech UK managing director Chris Alderson, Gary will be charged with spearheading some key projects aimed at further developing Edgetech’ s product range.
Gary commented:“ In a market that’ s growing ever more competitive, differentiating yourself through innovation and an extensive range of unique, high-quality products is essential. It’ s that innovation process that I’ m here to resource and drive – and I’ m confident that given our decades of expertise and well proven technology, we’ ll be able to stay ahead of the field, to deliver even more value and choice to our customers.”
www. edgetechig. co. uk
RESULTS GROW FROM STEM
Astraseal, the manufacturer and supplier of PVCu and aluminium, is the first fabricator to use the email marketing platform, STEM.
STEM replaces Astraseal’ s existing platform Campaign Monitor and allows the fabricator to design, build and send email campaigns from directly inside Salestracker, using Insight Data’ s prospect data for the fenestration and wider construction industries.
Zac Nedimovic, sales and marketing manager at Astraseal, said:“ STEM has transformed our email strategy, as we have much more control to design bespoke campaigns, using a targeted and accurate data list. The design time saved and linked monitoring capability with Salestracker is invaluable. It has produced some impressive results.”
Insight Data operations manager Jade Greenhow comments:“ Astraseal previously had the laborious task of exporting its data lists from Salestracker to then import them into a separate email platform.
Zac Nedimovic – Astraseal sales and marketing manager
STEM eliminates this by offering a powerful email platform directly in Salestracker.”
For a demo of Salestracker and STEM, contact Insight Data on 01934 808293 or via email at hello @ insightdata. co. uk.