But developers, architects and specifiers have now seen the advantages of using colour as a signature for their building projects. And homeowners, inspired by property improvement programmes, now regularly choose colour as they look to personalise their homes.

Advanced technology

Being able to offer colour as a standard part of a product range is the key to success. Lead times and‘ special’ orders are considerable barriers to sales.

Freefoam, which manufactures environmentally friendly and innovative

fascia, soffit and rainwater products, decided to maximise colour opportunities and developed the technology to reduce lead times and increase colour choice, becoming a colour roofline specialist.

Freefoam’ s extensive colour range is based on its patented ColormaxTM technology, a system which offers colourfastness, colour variety, and reliable colour matching. Using an advanced master-batching process, a special blend of natural PVCu compound is dosed on-line with specific concentrations of pigment for the required colour. The range of pigments

has been restricted to those known to have the highest levels of fastness to achieve and keep the desired colour. And product formulations have been adjusted to suit the application, increasing Titanium Dioxide( TiO2) levels in products exposed to high levels of Ultra Violet( UV) light and extreme temperatures to counteract the effect of strong sunlight.

Colour choice guaranteed

While some other roofline suppliers still only offer a limited range of colour, Freefoam sells eight colours as standard: white,

black, leather brown, pale gold, sable, storm grey, dark grey and anthracite grey. Most colours are available off the shelf, or have a minimum lead time, are competitively priced and are available in all profiles and mouldings with matching pins. Rainwater gutters and pipes are also available in their own appropriate colour range with a white co-extruded interior in the gutters, a Freefoam innovation, to counteract the problems associated with rapid heat absorption and expansion.

The colour range’ s ten-year guarantee gives peace of mind to installers and homeowners.

Differentiate yourself

As more homeowners and developers look to personalise their properties, colour can be offered as part of the sales and quotation process, with confidence in the knowledge that products are manufactured to last and available straight from stock. Colour is now an attractive proposition for any installer, a way to meet consumer demand and maximise order potential.

For more information call Freefoam on 01604 591110 or visit www. freefoam. com