Pro Installer July 2017 - Issue 52 | Page 23

Installer Essentials
JULY 2017 | 23

Installer Essentials

SAY YES TO COLOUR

PVCu windows , doors and roofline have , since their introduction in the late 1970s , been predominantly white . Gradually , some manufacturers offered one or two woodgrains , some pastels and brown , but anything else had to be ordered in specially in large volumes , months in advance . This was acceptable to the market , with the benefits of low-maintenance PVCu over high-maintenance timber , being compelling enough to keep customers happy .
But developers , architects and specifiers have now seen the advantages of using colour as a signature for their building projects . And homeowners , inspired by property improvement programmes , now regularly choose colour as they look to personalise their homes .
Advanced technology
Being able to offer colour as a standard part of a product range is the key to success . Lead times and ‘ special ’ orders are considerable barriers to sales .
Freefoam , which manufactures environmentally friendly and innovative
fascia , soffit and rainwater products , decided to maximise colour opportunities and developed the technology to reduce lead times and increase colour choice , becoming a colour roofline specialist .
Freefoam ’ s extensive colour range is based on its patented ColormaxTM technology , a system which offers colourfastness , colour variety , and reliable colour matching . Using an advanced master-batching process , a special blend of natural PVCu compound is dosed on-line with specific concentrations of pigment for the required colour . The range of pigments
has been restricted to those known to have the highest levels of fastness to achieve and keep the desired colour . And product formulations have been adjusted to suit the application , increasing Titanium Dioxide ( TiO2 ) levels in products exposed to high levels of Ultra Violet ( UV ) light and extreme temperatures to counteract the effect of strong sunlight .
Colour choice guaranteed
While some other roofline suppliers still only offer a limited range of colour , Freefoam sells eight colours as standard : white ,
black , leather brown , pale gold , sable , storm grey , dark grey and anthracite grey . Most colours are available off the shelf , or have a minimum lead time , are competitively priced and are available in all profiles and mouldings with matching pins . Rainwater gutters and pipes are also available in their own appropriate colour range with a white co-extruded interior in the gutters , a Freefoam innovation , to counteract the problems associated with rapid heat absorption and expansion .
The colour range ’ s ten-year guarantee gives peace of mind to installers and homeowners .
Differentiate yourself
As more homeowners and developers look to personalise their properties , colour can be offered as part of the sales and quotation process , with confidence in the knowledge that products are manufactured to last and available straight from stock . Colour is now an attractive proposition for any installer , a way to meet consumer demand and maximise order potential .
For more information call Freefoam on 01604 591110 or visit www . freefoam . com

Match to windows and doors

THE COLOUR SPECIALIST

Eight colours Short lead times Ten year guarantee

Freefoam is the roofline colour specialist .

PVC co-extruded fascia , soffit and rainwater systems manufactured using Freefoam ’ s patented Colormax technology
Available in a wide range of colours from light fresh shades of Pale Gold and Storm Grey to bold Black and Anthracite Grey
For more information visit www . freefoam . com Tel : 01604 591110
Email : marketing @ freefoam . com
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