Pro Installer July 2017 - Issue 52 | Page 14

14 | JULY 2017 News Read online at www.proinstaller.co.uk ATTENTION INSTALLERS! WANT SOMETHING DIFFERENT? Hull-based Hawthorn Timber is asking installers if they ‘want something different from the same old stuff’ in the shape of CanExel Cladding, described as giving a property the ultimate in kerb appeal. Timber alternatives are in- creasingly offering home improve- ment companies and installers opportunities to expand their business. CanExel pre finished cladding is one such product - a high-density wood composite manufactured in Canada and loved by homeowners for its natural wood feel and no-hassle mainte- nance. This stunning product has been praised for its deeply textured wood-grain appearance and exceptional kerb appeal which evokes resilience and authenticity. The selection of colours - with two new ones for 2017 - can create weathered character and rustic charm or give a welcoming per- sonality to a building. Darren Smith, Hawthorn Timber’s Product Development Manager, also sees its potential in tapping into new markets. “Rather than go to building plastics outlets with sample packs, we want to go direct to fitters who will start talking about the product. “I have spoken to a few fitters myself who like it and tell me they would be able to recommend it for various projects. When fitters like the product, then others will follow and spread the word about its benefits.” CanExel high density wood composite cladding draws inspira- tion from the Canadian outdoors. warping, splintering and buckling and offers simple maintenance even in harsh weather condi- tions. “It comes in easy to cut boards with standard wood working tools and is fully finished - ready to install immediately. There is also a ten-year paint warranty against the pre-finish and ten-year substrate warranty.” It is produced from wood fibre resin wax fused under pressure and is resistant to moisture. CanExel cladding is finished in the plant, resulting in durable easy maintenance products with all the beauty of wood. Darren added: “For installers, the product is fast and easy to fit. It is resistant to cracking, splitting, Any installers interested in finding out more should call Darren on 07970 821184, e-mail him at darren@ hawthorntimber.co.uk or visit www.hawthorntimber.co.uk. For more information on CanExel, visit www.canexel.co.uk