PRO INSTALLER JULY 2016

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“ The senior management team have all worked in the window industry a long time , and prior to forming Dekko we all agreed that we needed to offer quality products and have a ‘ right

first time ’ attitude if we want to succeed . We adopted this approach from day one , and for the first few years we grew organically , winning business through word of mouth with very little marketing . In 2013 we decided we wanted to kick things up a notch , so we contacted Purplex . I ’ ve known Andrew Scott since his days at Cambrian Windows , and I wanted to tap into the vast marketing resources on offer at Purplex and start raising our profile and building our brand .” Purplex began by building Dekko a new website , producing PR for the trade press and managing the email marketing strategy , and as Kurt explains , the results were instantaneous . “ We received over 100 leads from our first e-shot , which was promoting our new Residence 9 range , and we haven ’ t looked back since ,” Kurt explained . “ Thanks to the PR and direct marketing , everyone seems to know about Dekko , and this has made life much easier for our sales team . We ’ re not pitching to ‘ cold ’ leads anymore

and our conversion rates are better as a result .” Over the years Dekko and Purplex have worked on a number of marketing projects together , including the launch of Räum , Dekko ’ s new range of high end aluminium and PVCu doors , which was shortlisted for PR Campaign of the Year at the Construction Marketing Awards . More recently Purplex has helped Dekko launch Räum Infinity , the new PVCu range featuring seamless corner welds , creating a high quality promotional video for the fabricator .

Call Purplex on 01934 808132 or visit www . purplexmarketing . com

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