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JULY 2015 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
In her monthly column on social media Sarah
Ball, Communications Director at specialist
glazing and construction marketing and PR
agency, Balls2 Marketing, talks about how to
use LinkedIn for business.
Linking In
Facebook for grownups
LinkedIn is often referred to as
Facebook for grownups, and it’s
probably the best way to describe
it. But while it’s like Facebook in
lots of ways, LinkedIn is all about
business.
The old saying: “it’s not what you
know, it’s who you know” has never
been more fitting. And linking with people can open up opportunities.
Get your profile right
Step one is set up your profile. It’s
not a CV so make it easy for people to
see what you do and how it can benefit
them.
Choose a head and shoulders photo
that’s appropriate to your business. So
if you normally wear a uniform, that’s
what you should wear. You want people
to recognise you, so make it clear and
representative of you at work.
Link-up
Then start linking. You want as many
as possible to get started. Here’s a list of
ideas to get you started:
• Friends and family
• Customers
• Suppliers
• Local businesses
• Other companies in the industry
Be a groupie
One way to increase the number of
connections is to join groups. There’s
a whole range of groups on LinkedIn
including ones for local businesses, the
glazing and construction industry, and
networking groups like PIGS (People
in Glazing 6