24
JULY 2015 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
Awards for both
tradesmen and
homeowners
Truedor has announced the winners of its
‘Amazing Competition’ for the best photographs
of its doors sent in by homeowners.
Builders ranked ‘sexier’
than bankers and CEOs
according to new study
New research has revealed Britain’s ‘sexiest’ professions,
with construction workers ranking amongst the highest.
While the top three
spots of armed forces,
pilots and nurses confirm that Brits love a
uniform, humble British
builders have secured
their place within the
top 10, ahead of trendy
graphic designers and
well-heeled bankers
and CEOs.
The research, commissioned by the Federation
of Master Builders (FMB),
looked at jobs, professions
and careers that are attractive, admired and respected
by the nation. It reveals
that modern ‘hipster’ jobs,
such as graphic designers
and app developers, fail to
get British pulses racing
compared to the less obvious choice of the British
builder.
Traditional commerce-led
jobs, associated with high
salaries and suits, also don’t
have the same pulling-power when it comes to the
industry’s sex appeal.
TV builder and FMB member Chris Payne, (ITV’s Bad
Builders Bang to Rights),
said: “There’s a traditional
appeal in physically active,
handy and hardworking
professions. Builders may
stand out in this list against
some of the more glamorous or trendy professions,
but actually fit in well with
the kind of people you
want around to help you
when you need them, such
as teachers and nurses. For
hardworking Brits, that carries a bit of sex appeal.”
The research also revealed
insights into the nation’s office-bugbears and what Brits
really want from their day
to day working careers:
• 22% would like more freedom and control of their
time (e.g. flexible hours)
• 17% would like to escape
office politics
• 20% would like to spend
more time outdoors
• 13% would like to be
more physically active
• 13% would like to avoid
being stuck at a desk all
day
• 23% have considered
changing careers or
retraining in the last 12
months
‘kind of people
you want around’
Around the UK:
• One in four Glasgow residents would most like to
be their own boss (24%)
• Three out of ten Brighton
workers would like to
spend more time outdoors
(30%)
• One in five Liverpool
residents would like to
be more physically active
(20%)
Chris Payne added, “These
insights suggest that while
many people may find
themselves in an office
based job, they often feel
frustrated with their day to
day routine; whether it’s
being chained to a desk all
day or staring at spreadsheets. This could be part of
the reason why we feel such
warmth towards careers
with a bit of freedom, variety and being your own boss,
such as many careers in the
construction industry.”
The winning homeowners were each presented with a signed copy
of Truedor’s brand
ambassador George
Clarke’s ‘Amazing
Spaces’ book while
the winning installers each received a
voucher for an amazing £100 of their next
purchase.
Richard Kirman, Sales
and Marketing Manager for
IG Doors Trade Division,
explained the thinking behind the competition:
“We wanted our trade
installer customers to get
involved and to have an
opportunity to show how
proud they were of the
fantastic installations they
had done. Encouraging
them to get the homeowners to send the photographs in with a recommendation for them was a
great way to do it; creating
a competition where the
homeowner could win a
prize and the installer too
was absolutely perfect.”
“The response was
outstanding and the most
difficult thing was picking
out the winners. In the
end we picked ten, and
the photographs are all
featured on our website
www.truedor.co.uk. We
would encourage installers
to keep on sending photos
in for the gallery; it will
certainly help when consumers visit the site.”
“We are grateful to
George Clarke for giving
us so many copies of his
fabulous ‘Amazing Spaces’
book which have been
really well received by the
winners, and our congratulations go to the winning
installers, each of whom
‘there will be lots more
exciting initiatives to come’
won a £100 voucher to
discount off their next
Truedor.”
“The competition is just
one of the things we are
doing to engage with
installers of our doors and
their customers, and there
will be lots more exciting
initiatives to come.”
Pictured are Mendip
Conservatories present-
ing their customer with a
signed ‘Amazing Spaces’
book, and Jane Bristow
Marketing Executive for
IG Doors presenting Andy
Farrington of Bradley Scott
Windows with a copy
to present their winning
homeowner.
For more information visit
www.truedor.co.uk