Pro Installer January 2025 - Issue 142 | Page 20

Installer Support
20 | JANUARY 2025

Installer Support

New low loader takes to the road

Gerda Doors has invested £ 50,000 in a brandnew Renault Master Low loader from Max-Move to help the company deliver an increasing number of its premium steel and aluminium entrance doors to installers the length and breadth of the UK . Adorned with the distinctive , and distinguished , Gerda colours , the van represents the first investment in what will be a growing fleet of vans dedicated to helping grow the Gerda brand .
Since launching Gerda Doors as a separate business to Pioneer Trade Frames , managing director Danny Williams has nurtured a solid and committed customer base for the steel and aluminium front door which is manufactured in Poland . In the last two years , more than 70 installers have signed up to the supplier ’ s installer network , helping to market the premium quality door range which is available to homeowners at affordable prices .
The natural market level for Gerda is the upper middle price point , including the burgeoning 70mm sector , with a performance that Danny believes is still superior to most GRP and PVC-U faced products currently available .
www . gerdadoors . co . uk

NEW WATFORD BRANCH INCREASES UK NETWORK FOR TRADE PROFESSIONALS

The latest branch to be added to Eurocell ’ s network of over 210 branches , will provide local tradespeople in the Hertfordshire region with improved access to an extensive range of products .
Situated in a prominent trade hub , just outside Watford city centre , at Unit 2 , Hathaway Estate , Imperial Way , WD24 4AZ , the branch is easily accessible via the A4008 from the M1 ; open from 7:00am to 4:30pm on weekdays and 8am to 12pm on Saturdays . Tradespeople can benefit from the click and collect and delivery options available , helping them stay on track with projects and fit them into their busy schedules . Eurocell aims to continue its network expansion into 2025 with eight new branches and plans to upscale or relocate up to ten existing stores , continuing its commitment to supporting local trade communities with high-quality home improvement products and expert advice .
Trade professionals are encouraged to open a Eurocell Trade Account , providing access to credit and fixed pricing across all branches , ensuring consistency and convenience nationwide .
www . eurocell . co . uk

ULTRA INSTALLER SCHEME CELEBRATES 20-YEAR MILESTONE WITH NEW VIDEO

Ultraframe has announced the launch of a new video to educate homeowners about the benefits of choosing an Ultra Installer to carry out their home improvement project – namely , a top quality install , exemplary levels of customer service and the financial stability of their chosen installer .
Featuring Dan Bradley , Ultra Installer Scheme Manager , and Mark Bowler , Ultra Installer Lead Assessor , the video is available to Ultra Installers now and can be made accessible on member ’ s own branded web dashboards , where they can access the video
, along with their membership documents and a host of hardworking sales tools .
Established over 20 years ago , the Ultra Installer Scheme was set up to provide quality in terms of installation and customer service for peace of mind , and that ethos remains to this day .
Companies wanting to become an Ultra Installer undergo stringent assessment in seven key areas . Applicants must excel in all these areas to become an Ultra Installer and are reinspected periodically to uphold the high standards of the Scheme .
• Financial stability
• Sales processes
• Data handling & security
• Industry knowledge
• Product knowledge
• Installation
• Aftercare
Commenting about the new Ultra Installer video and the benefits of being a member of the Scheme , Dan Bradley , Ultra Installer Scheme Manager , said : “ The Ultra Installer Scheme has been established for 20 years this year and so it was the ideal time to provide our members with an easy way to remind homeowners of the benefits of choosing an Ultra Installer to carry out their home improvement project . Peace of mind is incredibly important for a homeowner when undertaking major work on their home and the Ultra Installer Scheme is a fantastic way for us to provide just that .
“ By choosing an Ultra Installer , homeowners can be assured that their build will be carried out by a competent team who are assessed on an ongoing basis . These assessments don ’ t just cover their
build skills , but also the levels of customer service that they offer . Financial stability is something that homeowners can also be confident about when choosing an Ultra Installer and this takes away any worries homeowners may have , providing peace of mind and confidence about making payments for their project . From a member ’ s point of view , they receive high quality leads from us which are generated via the Ultraframe website , and these can be accessed and managed via a dedicated lead management system that is fast and simple to use .”
There are currently vacancies for Ultra Installers in several areas across the UK . To find out more about the Scheme and opportunities for membership contact Marketing @ ultraframe . co . uk