When it comes to researching and purchasing a significant product for a homeowners ’ extension , self-build , extension project or refurbishment , internet gloss and social media content can only extend so far into the psyche of the customer . As a result , nothing really comes close to getting hands-on with the product in question and speaking to the team behind the design , which is why the chance to showcase products at the Homebuilding and Renovating Shows has proved such a valuable part of Made for Trade ’ s success in recent years .

Whilst the unveiling of the first Korniche product – the Lantern Roof – at the FIT show in 2016 , followed by the revealing of the Korniche Flat Glass system at the same show in May of this year , built

loyalty to the brand with trade customers , the Homebuilding and Renovating Shows have provided an opportunity to showcase products direct to consumers , leading them to request Korniche by name alone to their trade installers .

In 2023 , the exhibition journey began at the NEC , Birmingham in March for the National Homebuilding and Renovating Show where , despite concerns over the economy and inflation , Made for Trade ’ s season opener proved to be a hit . That event saw almost 10 % more visitors than last time around , putting the Korniche products and brand in front of nearly 26,000 homeowners , developers , and self-builders , keen to find out more about how Korniche ’ s precision-engineered USPs would benefit their home projects .

A reputation for saving time and money without sacrificing quality within the trade community has always been paramount for the success of Made for Trade products , and in particular , the Korniche brand . A strong reception for the new Flat Glass at the FIT Show in May set things off to a good start for this latest innovative product from the MfT team .

The showcase was supported by new Made for Trade brand ambassador , TV presenter and recognised tradesman , Mark Millar . Having had first-hand experience of Korniche products , Mark advocates for the time-saving measures , and high-quality engineering , clever design and ease of use of each item . For the consumers and fitters alike , Mark ’ s excitement and knowledge of the quality of these products , imbues them

with confidence in the Korniche brand . The Homebuilding and Renovating Shows aim to provide attendees with practical tips , inspiring advice , and the latest products to support them in self-builds and renovations alike . With thousands or products showcased at these nationwide events , Made for Trade ’ s uniquely-engineered designs , award-winning products , friendly staff team , and new enthusiastic ambassador , Mark Millar , means they stand apart from the competition .

After the success of the May event , the team prepared for Homebuilding and Renovating Shows in London and Harrogate , where they adjusted the stand to better showcase the new Flat Glass product to large and eager audiences . The London show brought about a new audience who