Pro Installer January 2022 - Issue 106 - Page 38

Skills
38 | JANUARY 2022

Skills

Proud sponsor of the PRO Skills feature

A HELPING HUB

Central Window Systems ’ CEO Gary Morton shares how the company ’ s Central Hub , an online portal of marketing support material , can help installers get ahead of the game …
Quality products need quality marketing support to back them up , and for full solution fabricator Central Window Systems , supporting customers has always been paramount .
That ’ s why in addition to an extensive product portfolio , the company also offers its customers access to the exclusive Central Hub , an online portal where both PVCu and aluminium installers can access showroom materials and marketing support , brochures , images and downloads , as well as the latest company news and order notifications .
Working from a 52,000 square foot manufacturing facility and serving both the commercial and domestic markets from its two highly successful divisions , Central supplies aluminium and PVCu windows , doors and conservatories , as well as extensive curtain wall and roof light systems .
But throughout its nearly 40-year history , making installers ’ lives easier has always been at the forefront of the business .

With the Central Hub , installers benefit from the best support on offer , helping them get ahead of the competition

CEO Gary Morton comments : “ As a forward thinking fabricator , we wanted to back up our products with a unique service that provides our valued customers access to the tools they need to portray a professional image , and ultimately drive enquiries and increase conversion rates .
“ With the Central Hub , installers benefit from the best support on offer , helping them get ahead of the competition .”
Range of services
Through the Central Hub , installers have exclusive access to supporting material on the company ’ s entire PVCu and aluminium ranges , as well as its selection of composite doors and conservatories .
As well as access to video and photography of Central ’ s products , installers can also benefit from point of sale material such as an RAL finder , product samples and information sheets , flyers , posters , and social media banners .
Central also offers customers valuable showroom support , providing a wide range of product samples , hardware sample boards , posters and banners , enabling them to showcase their products in the best way possible and appeal to their customers .
Through the Central Hub , installers also have access to detailed product brochures and technical information such as maintenance handbooks and installation guides , ensuring they ’ re able to deliver the best service possible to the end user .
They also have use of software solution options , helping them easily track orders and quote products , allowing them to focus on the job at hand without having to worry about paperwork .
Gary comments : “ All the features of the Central Hub have been designed to benefit installers , from detailed product information to dedicated marketing and showroom support , all of which will help them provide better service to their customers , and ultimately win them more sales , improve conversion rates and increase profit margins .”
Outstanding products
Of course even the best marketing support has to have a strong product range behind it , and Central certainly deliver in this regard .
As well as PVCu casement , vertical sliding and tilt and turn windows , the company has also invested in the Lineal range of flush casement windows , offering both the luxurious and authentic appearance of timber combined with the outstanding thermal efficiency , durability and affordability of PVCu . Central also offer an expansive aluminium range , including the 58BW flush casement window from AluK , a durable alternative to timber and steel window systems , and the FRL75 flat rooflight , a versatile system that meets current demand for stylish , functional and competitively-priced home improvement products .
Making life easier
Gary concludes : “ With technology at our fingertips , today ’ s consumers are extremely well-informed when it comes to their home improvement needs . As a result , the market has changed a lot in recent years , and it ’ s no longer enough for a fabricator to simply provide a product .
“ High quality products need to be combined with high quality service , and at Central , making life easier for our customers has always been a big part of what we do .
“ With the Central Hub , we can provide exclusive support to all our valued customers , helping them communicate with homeowners and increase their sales .

High quality products need to be combined with high quality service , and at Central , making life easier for our customers has always been a big part of what we do

“ If you ’ re an installer looking for a reliable supplier of high quality products combined with dedicated support , give us a call today – we ’ d love to hear from you .”
www . centralwindowsystems . co . uk