30 | JANUARY 2020
Installer Support
Read online at www.proinstaller.co.uk
Icotherm:
Reassuringly
compliant,
so let them
know about it
Icotherm has opted to partner
PITCH PERFECT
A wet and windy day in Blackburn is
nothing unusual, but when two Pro Installer
colleagues made a trans-Pennine journey
across the M62 on a rainy Thursday, the trip
stood out for all the right reasons. Paying a
visit to the ‘new’ Shadsworth Business Park
premises, it became clear the second we
stepped onto the shop floor why more space
was required. With more than 500 roofs
manufactured in just five years; when we ar-
rived, at the end of November, the team was
celebrating its best business month to date.
Icotherm made the move from a “tiny”
unit in Bolton in Spring 2018 after a
record third year of trading and hasn’t
looked back. As MD Dave Jackson com-
mented: “People knew us in Bolton as the
building next to Amir Khan’s gym, now
we’re starting to become recognised in the
industry as the systems house we always
knew we were.”
Icotherm’s journey seems to have pro-
gressed at high speed, but “quality product
and labour” always anchors the process.
Dave, who has been in the conservatory
industry for almost two decades, including
stints at Quantal, Synseal, and K2, spotted
a gap in the market for a roof system that
was thermally efficient, easy to install and
a ‘solid’ solution for old and underused
conservatories.
Together, with his wife Jenny, who head-
ed a conservatory retail business for nine
years, Icotherm was born, to firstly fabri-
cate a roof system that does the job but
secondly, always provide a “right-first-time”
kit and as much (or as little) support, plus
training and on-site assistance if required,
to always provide the perfect fit.
“Coming from the North West, we know
more than anyone how weather can work
against an installer,” adds Dave. “That’s
why an Icotherm roof is watertight ready
for tiling within four hours of an old roof
coming off.
“Everything that can be done here in
Blackburn, before the roof goes out, is
done. This is better for the fitter and better
for the customer. And, ultimately better
for us, because we now have ‘traditional’
builders who have been building their
own roofs for 30-40 years switching to
Icotherm.”
Yet, while Dave jokes that he always
‘touches wood’ when speaking about how
well Icotherm is doing at the moment,
the success is not down to luck. A hand-
picked team works tirelessly to drive the
business forward, making it even easier
for installers to use Icotherm, protect the
product (see side column), and raise brand
awareness.
“We want homeowners to ask for Ico-
therm by name, and we will continue to
support our installers to the level they have
come to expect from us in the last five
years,” concludes Dave. “This means we have
a new website on the horizon this year, plus
lots more exciting things we can’t wait to
shout about when we can say more.”
with a new Approved Inspector’s
firm, announces Anne-Marie
Busch, Marketing Manager. This
is not a decision that was made
lightly she emphasises, but taken
with customers
in mind.
“We need to
work with an
organisation
that is prepared
to go the extra
step to ensure
our roofs are
appropriately
checked when installed, and Ball
& Berry Ltd can provide just that,”
explains Anne-Marie.
The aim of certifying a roof
system for building control compli-
ancy is a twofold solution:
• The systems house wants to
ensure their roof is up to the
task, whilst providing you, the
installer, with a solution that
will make your work easier
when getting your installation
building control approved.
• The other important role of
the compliancy certification
and having a roof registered
is to give the homeowner the
reassurance that their roof is
a genuine product. Ball & Berry
Ltd will do this for us; as part
of the application process they
will check the original Icotherm
paperwork and register the
roof reference, allowing us to
double check it is indeed a roof
we have manufactured.
“This protects our customers
against competitors claiming to
use a high specification roof like
Icotherm’s when in fact they are
not. It also protects Icotherm’s
product and brand by ensuring only
genuine products are sold under our
name.”
For further information and
to obtain the Ball & Berry Ltd
certificates and/or application
form, please contact Anne-Marie
at [email protected]
www.ballandberry.co.uk