24 | JANUARY 2020
Installer Support
Read online at www.proinstaller.co.uk
RADICAL ‘LIFESTYLE’
PROMO VIDEO FOR SILKA
In the first salvo of a
GGF MD BOWS
OUT AFTER 30
YEARS SERVICE
After over 30 years of service,
Steve Rice, Managing Director
of the Glass and Glazing
Federation (GGF) will retire at
the end of February 2020.
Starting at the GGF
as a Technical Officer in
the late 1980s, Steve went
on to become Director
of Glazing in 2010 and
then Director of Technical
Affairs in 2016, before
being appointed Managing
Director earlier this year.
In his time at the GGF,
Steve’s achievements
include the development
and production of the
GGF’s technical library, the
expansion of the GGF’s
specialist technical groups
and helping the GGF at-
tain its leading position in
the international technical
community.
Steve commented, “It
was always my intention
to retire in 2019, but I
stayed on to help the GGF
through its period of tran-
sition and when I see the
GGF in the strong position
it is in today, I know it has
all been worthwhile.”
The GGF is pleased
to announce that GGF
President John Agnew will
leave his current position
at Independent Glass to
take up his new role as
GGF Managing Director
from 1st March 2020.
comprehensive promotion-
al campaign designed to
appeal to style-conscious
homeowners, composite
door and window maker
Apeer has produced a rad-
ical new video supporting
its heralded new Silka door
range.
More akin to a rock
video, links to the
production - which is ac-
companied by a suitably
hard-edged and memo-
rable audio track - will
be posted on a range of
online ‘lifestyle’ media
with an upmarket demo-
graphic appropriate to the
perceived customer base
for the Silka door range.
The Silka video is the
first of five as part of a
campaign designed to ap-
peal directly to homeown-
ers in support of Apeer’s
retail installer network
located throughout the UK.
Videos will be accompa-
nied by a range of print
and digital brochures and
other supporting material,
in addition to SEO work to
drive traffic to the consum-
er-focused website. A 25%
increase in leads generated
for Apeer retail installers is
the key benchmark for the
campaign.
View the Apeer Silka
video at: https://youtu.
be/84Qh3RLZyFM
www.apeer.co.uk
FENSA IN FIVE STEPS
In an effort to ensure
On accepting his new
role John commented, “I
am looking forward to
taking on the Managing
Director’s role for the GGF.
I fully appreciate the many
challenges our industry
faces, and I am well aware
of our Members’ expec-
tations. With the support
of the highly skilled and
experienced GGF staff,
I am confident we can
continue to deliver the
very best services for GGF
Members.”
designed to appeal to the
‘ style-conscious
homeowners ’
Asa McGillian, Apeer’s
managing director said: “As
homeowners increasingly
change their windows and
doors as a lifestyle choice
together with home décor
refurbishments, rather than
the stress purchase that
used to drive sales, we must
reach out and appeal to
people on a similar level.
“The clean, technical
surface finishes of the Silka
door and its componentry
are beautifully captured in
the video, which we believe
will appeal to those looking
for a similar styling vibe
throughout their homes.”
a hassle-free applica-
tion process for its new
members, FENSA has
announced the launch
of a brand-new five-step
membership application
form designed to simplify
the process of becoming a
FENSA Approved Installer.
FENSA Customer Service
Manager, Rachel Culpan,
explained: “Our application
process has always been
straightforward but now
it’s the most efficient it has
ever been. The new FENSA
online form takes less than
five minutes to complete
and, combined with the
fact there’s no application
fee if you’re switching from
another competent person
scheme, we’re seeing sub-
stantial numbers signing
up to become a part of the
FENSA community.”
These recent changes
to the application process
form just part of the latest
IT developments at FENSA,
which have resulted from
the launch of its Installer
Portal in September and
the success of the FENSA
TV advertising campaign
which began airing earlier
this year.
Since its launch, the TV
campaign has generated a
substantial increase in the
number of FENSA certif-
icates issued, and also in
the number of ‘Find FEN-
SA Installer’ searches re-
ceived through the website
of what is now the largest
and best known Compe-
tent Persons Scheme in the
industry.
“Over the past five
months, homeowner
interest in FENSA has
rocketed off the back of
the TV campaign,” says
Chris Beedel, Director of
Membership at FENSA.
“They now understand the
importance of a FENSA
certificate and what it
means. As a result of the
increasing popularity
we’ve streamlined our
joining process to help in-
stallers win more work by
being FENSA Approved.”
homeowner
‘ interest
in
FENSA has
rocketed off
the back of the
TV campaign
’
www.fensa.org.uk