Pro Installer January 2020 - Issue 82 | Page 2

2 | JANUARY 2020 News Read online at www.proinstaller.co.uk HUGE INCREASE IN HOMEOWNER AND INSTALLER AWARENESS ALL THE PROOF FENSA NEEDS “NEXT STOP £5M” Record sales for ERG following first year with Conservatory Outlet Retail installation busi- ness ERG Scotland Ltd has broken through the £4m annual sales barrier for the first time in the company’s history, marking the end of a bumper first year as part of the Conservatory Out- let Network. The Invergordon-based busi- ness, headed up by husband and wife duo, Ian and Greer Joy, has been through an intense year of re-structuring and repo- sitioning following a challeng- ing 2018, and has now firmly established itself as a key player in the home improvement sector across the Highlands. Having operated for over 40 years, ERG Scotland’s direc- tors made the decision to join Conservatory Outlet’s network of independent retailers in December 2018. The decision has proved hugely fruitful, with turnover rising from just over £3m at the end of 2018, to in excess of £4m in 2019 with several weeks of the year still remaining. Faced with challenging market conditions impacted largely by Brexit uncertainty, the sales team at ERG have looked beyond their previous experience to embrace new techniques, introduce an en- hanced product offering (includ- ing the new Extreme uPVC range from Conservatory Outlet), and launched a multi-channel digital marketing campaign to boost enquiries. FENSA’s latest benchmarking survey has revealed a large increase in homeowner and installer awareness of the UK’s original and most well-known competent person scheme for the installation of replacement windows and doors, following the launch of its first TV ad in March 2019 and the accompanying social media campaign. The ‘All the proof you need’ campaign was designed to make homeowners aware of the im- portance of choosing a FENSA approved installation compa- ny – and asking for a FENSA certificate on completion of the job – to ensure their replacement windows and doors comply with building regulations, are energy efficient and registered with their local council. A follow-up survey, conducted by YouGov in November 2019, has revealed that the marketing campaign far exceeded expecta- FENSA’s website ‘ has seen a huge ’ increase in visitors tions and that FENSA-approved installers are reaping the ben- efits. After nine months of the campaign, 73% of homeowners said they would now only use a FENSA installer to replace their windows and doors. In addition, 50% of homeowners said they now know to ask for a FENSA certificate. As a result, FENSA’s website has seen a huge increase in visitors, particularly those using the ‘Find an Installer’ page to find FENSA-approved compa- nies in their local area. Among FENSA-approved installers, the survey revealed, 67% now use the FENSA brand to win work. FENSA’s ad, along with spon- sorship on TV channel Dave and an accompanying series of online marketing campaigns, has meant the brand has been seen almost 250 million times, ensuring homeowner awareness of FENSA has never been higher. www.fensa.org.uk testament to the ‘ hard work, tenacity and dedication of our fabulous team ’ Managing Director Ian Joy explains: “The success we’ve achieved this year is testament to the hard work, tenacity and dedica- tion of our fabulous team, together with the excellent operational sup- port, advice and marketing exper- tise from the team at Conservatory Outlet. Next stop £5m.” www.conservatoryoutlet.co.uk Issue 82 | January 2020 www.proinstaller.co.uk If you would like to find out more about the Pro Installer: Write to: Unit 2-3 Burleigh Court, Burleigh Street, Barnsley, S70 1XY Tel: [phone] Fax: [phone] Email: [email protected] All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronically or mechanically without the consent of Clearview Group Ltd and any of its subsidiaries. Whilst every effort is made to ensure accuracy, this publication does not accept liability for errors, printing or otherwise appearing in this publication. The views expressed by contributors are not necessarily those of the editor or publisher.