JANUARY 2019 | 15
News
Read online at www.proinstaller.co.uk
LEADS TO HELP
YOU GROW
As responsible manufacturers Freefoam Building Products are
committed to building support and opportunities throughout the
supply chain. The Freefoam Registered Installer programme is
one of the most important parts of this strategy - offering home
improvement companies a package of support from marketing
materials and industry leading guarantees. But what makes
the Freefoam package a game changer is access to FREE pre-
qualified consumer leads for roofline and cladding work.
Free leads to help sustain
your roofline business
Roofline . . . for many years
viewed as the next logical home
improvement after replacement
windows, has transitioned itself
from an often ‘distress’ purchase
to a more natural enhancement
of the kerbside appeal of a prop-
erty.
Roofline, glazing and conserv-
atory fitters must use every tool
at their disposal to win sales at a
worthwhile price. Wasting valu-
able time looking for luke-warm
leads isn’t an option. You need
volume and quality of leads to
stay ahead and that’s where re-
sponsible manufactures can really
make a difference.
Here at Freefoam we’ve devel-
oped a pull-through strategy to
bring in business on a day to day
basis with pre-qualified leads for
our customers’ customers: install-
ers. Our ground-breaking website
myrooflinematters.co.uk gener-
ates pre-qualified leads through-
out the UK. With subtle branding,
and unbiased, easy-to-understand
articles, it tells homeowners what
to look out for, the problems
that can occur with products
and installations and how to
avoid them. The consumers it
attracts are looking for informa-
tion, not the cheapest price. In
effect, these homeowners are
self-selecting, so they’re already
warm when it guides them softly
(but surely) to get a quote from
their local Freefoam Registered
Installers.
What sets it even further from
conventional quote websites is
that we don’t charge for leads,
and we only offer leads to com-
panies who respond quickly,
with good conversion rates. We
also follow up each lead with the
installer and the homeowner to
ensure everyone is happy. It’s a
unique package and the feedback
so far has been very positive.
Cladding leads to help
your business grow
All home improvement and
roofing companies are look-
ing for ways to expand their
business. Products to upsell to
existing customers, opportuni-
ties to revisit previous customers
and options to develop new
markets.
There has been a huge inter-
est in external cladding products
in recent years, partly driven
by aspirational TV shows like
Grand Designs. Timber is still
popular, but homeowners are
now looking for more low main-
tenance options – many busy
families have little time or skill
for the on-going re-painting and
repair that timber requires.
PVC-U external cladding is
one of the fastest growing home
improvement products. Its ver-
satility means it can be used on
a huge variety of projects from
a feature wall on an existing
building, an exterior finish for
a new extension or to give an
attractive finish to a loft con-
version. Cladding is one of the
quickest and simplest ways of
totally transforming the look of
any home.
Freefoam Building Products
want Freefoam Registered
Installers to benefits from this
market growth and have devel-
oped an attractive, consumer
focussed site mycladding.com to
showcase the Freefoam cladding
range..
www.myfreefoam.com
FIRECO COLUMN
HOW TO
CHECK A
FIRE DOOR
Fire doors carry out an important
role in any building, however
fire doors need to be checked
regularly to ensure that they are
in good working order. Fire doors
can easily become damaged
when they are in regular use.
Who is responsible?
The “Responsible Person”
is someone who is ultimately
in charge of a building and it
is this person who has legal
responsibility for all fire safety
on the premises, including
checking fire doors.
When should they
be checked?
Fire doors should be checked
at least every 6 months, or
every 3 months if the building
is particularly busy.
What should be
checked?
First of all you need to
ensure that is a certified fire
door, this can be identified
through a label or plug which
will show that it is CE-marked.
The door frame also needs to
be sourced from a licensed
manufacturer and be free
from damage or faults. There
should be an automatic door
closer that ensures the door
fully closes on its own. You will
be able to see if it has closed
properly by checking the gaps
around the frame. There needs
to be seals around the whole
door that are damage free.
If you feel that your fire
door may need some main-
tenance, you can hire pro-
fessionals to carry out a full
risk assessment and recom-
mend improvements.If you
have checked your fire doors
and everything looks good.
Remember, they will only be
able to do their job if they are
closed, the ultimate check on
every fire door, is that they are
not wedged open.
www.fireco.uk