Pro Installer January 2018 - Issue 58 | Page 10

News
10 | JANUARY 2018

News

Read online at www . proinstaller . co . uk

HALLMARK WANTS YOUR PICS

Hallmark Panels Ltd prides itself on the quality of its products and loves to see images of its customers finished installations . That ’ s why in 2017 the business has created the ‘ Hallmark Associate ’ incentive to work in collaboration with customers .
The concept is that customers send in their installation images of Hallmark products and in return , the images are displayed on
Hallmark ’ s social media accounts . Every image submitted is an entry into a draw to win a £ 50 M & S voucher which is drawn quarterly , so the more images submitted the more chance there is of winning .
“ Customers who submit images of our doors can have their installations showcased but this also allows potential new customers the opportunity to view the variety of products that are available from Hallmark
,” commented Robert Gray , marketing .
Top Tips
1 . Ensure the photos are well-lit and clear .
2 . The more of the door and the surrounding wall visible the better .
3 . Images taken in landscape are preferred .
The winners will also be eligible to use the ‘ Hallmark Associate Logo ’ in their promotional materials .
Submit your images through social media or email jamie . graves @ hallmarkpanels . com

DOOR INSTALLATION GIVES KERB APPEAL

INSTALLATION OF THE MONTH

Promotional Campaign winner

One of the UK ’ s leading window and conservatory installers , SEH BAC , won the Retail Promotional Campaign of the Year Award at this year ’ s G Awards held at the Park Lane Hilton Hotel in London .
The company , which has 16 showrooms across the South East , teamed up with industry marketing experts Purplex to overhaul its advertising and marketing strategy as part of a longterm business plan .
The agency revamped the SEHBAC website , SEO , PPC and social media strategy , resulting in a dramatic increase in website traffic .
Purplex also managed a high-profile advertising campaign across radio and local press , and developed a new PR strategy to strengthen SEH BAC ’ s brand and reputation . This included working with local community groups , sponsorship deals , and the opening of a landmark ‘ Centre of
The highly-acclaimed Modo composite door range from Apeer has been used in a home renovation project in Broughshane , Co . Antrim .
Apeer ’ s Ryan Burnett was looking to replace the old single glazed door on his property with not only a highly secure and efficient replacement , but also a door that could be completely personalised to suit the external look of the property .
As part of the IT team on the Apeer FIT Show stand at the NEC in Birmingham last year , Ryan was able to see firsthand the latest
Excellence ’ show centre in Colchester .
As well as winning Promotional Campaign of the Year , SEH BAC won ‘ Installer of the Year ’ at the
offerings on the Modo composite door collection , which featured alongside the company ’ s frameless Lumi range :
Ryan added : “ We absolutely love the finished door and always get positive comments from people visiting the house , including the postman !”
Modo is a design-led collection of composite doors , designed and manufactured at Apeer ’ s state-of-the-art production facility in Ballymena , Northern Ireland alongside the Lumi windows and door collection .
www . apeer . co . uk
G Awards , cementing the company ’ s position as the UK ’ s leading installation company .
www . purplexmarketing . com
Twitter has featured one of the latest installations by Barrett ’ s Windows of Swindon .
It features Kömmerling Windows and Doors and a Tenby Solidor composite door . The Tenby is described as a timeless classic of a design which can complement any home as a completely solid or glazed option .
Customers can even specify just the top lights as glass for added light , with the remainder of the door solid for privacy .
Solidor also offers homeowners the option
of a traditional , sculptured or a modern chamfered door frame in nine colours . These are manufactured from lead-free materials by Kömmerling , one of Europe ’ s leading PVCu extruders .
Pro Installer is keen to show off quality work by installers in our regular ‘ Installation of the Month ’ feature . If you spot any recent outstanding installations , please email us with a high resolution photo of the job , brief description and your contact phone number to helen @ cvgroup . co . uk