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PRO NEWS
JANUARY 2017 PRO INSTALLER
www. proinstaller. co. uk
FITTER’ S FAVOURITES
REHAU has congratulated customers Sheffield Window Centre and Roseview Windows on their success at this year’ s G-Awards. Sheffield Window Centre was named Installer of the Year, while Roseview picked up the award for Customer Care Initiative of the Year for its new programme of installer training courses. It was the fourth year in a row that a REHAU customer has won the Installer of the Year title, proof the company says, that REHAU profile remains the fitter’ s favourite. REHAU’ s marketing and technical director Gareth Jones said:“ Both companies have been REHAU customers for many years and both are very deserving – demonstrating real commitment to excellence and innovation.“ We always encourage our customers to enter the G-Awards because it’ s such a good showcase for all that
Join in Midlands awards
If you have an outstanding project, innovative product or dynamic people promoting construction excellence in the Midlands, why not enter the West or East Midlands Celebrating Constructing Awards?
The 2016 awards had a joint attendance of 900 guests between the two ceremonies. This year on 28th April at the ICC, Birmingham, the West Midlands Celebrating Construction Awards take place, with the East Midlands event following on
is best in our industry, and winning an award or even being a finalist brings huge sales and marketing benefits. This time around, more REHAU customers than ever were finalists, with Astraseal, Chatsworth Windows, Euroglaze and The Window Company( Contracts) all making the shortlists, which was great to see.”
www. rehau. uk
19th May at the Nottingham Belfry. Following a full re-launch of the Constructing Excellence Awards, there are updated award categories and a new, simpler, entry form. The closing date for submissions is 24th February 2017 and there are 12 different categories to enter, including SME of the Year, People Development Award, Client of the Year, Health & Safety Award, and Integration & Collaborative Working Award.
There are seven simple questions to answer to enter. You can submit entries online at: www. celebratingconstruction. org
MOBILE WEB SHIFT SIGNALS ALARM BELLS
For the first time, mobile web use has overtaken web use on traditional computers and laptops, a new study has found. The shift highlights the changing tides in computing, and the rapid movement towards mobile and tablet devices as the most popular way to consume information.
The study by Statcounter found that in October 2016, 51.3 % of web pages were loaded on mobile devices- the first time it surpassed that of PCs, desktop and laptop computers. For small and medium-sized businesses, that’ s big news – especially if their websites are outdated and not optimised for mobile devices. Statcounter based their findings on over 15 billion page views per month, to over 2.5 million websites. Whilst internet usage from traditional computers still accounts for the majority of those views, its share is reducing month-on-month. In October 2009, PCs were responsible for almost 100 % of web usage. Now, after developments in mobile technology that have seen the release of faster, more capable smartphones with endless functions, the computer’ s internet usage share sits at just over 55 %. There is a fear that if the trend continues, sole traders, small and even medium-sized businesses could be left behind, relying on archaic websites that aren’ t viewable on a mobile. That problem has been compounded by recent changes search engine giant Google have made to their algorithm- now, mobile-optimised websites are being ranked better, while those without mobile optimisation are ranking worse. The result means businesses without mobile-optimised websites will see a dramatic reduction in web traffic, enquiries and sales. With only 10 % of fabricators and installers having a fully mobile-optimised website, both developments could spell disaster for the glazing industry.“ We’ ve worked with dozens of businesses that have come to us with websites that are not fit for purpose,” commented Andrew Scott, managing director of Purplex, the leading marketing agency for the construction industry.“ Statistics like this should ring alarm bells for companies with out-dated websites.“ We have a dedicated web development team at Purplex who can work with businesses to develop high-performing, future-proof websites that can be as simple or as complex as they need.”
Purplex not only builds websites, but has a team of over 50 staff that specialises in PR, design and branding, filming and video production as well as content creation for email marketing, search-engine marketing and social media.“ We allow businesses to bring all of their marketing under one roof, allowing us to provide them with a fully-integrated campaign carried out by more than 50 of the industry’ s leading marketing professionals,” added Andrew.
For more information contact Purplex on 01934 808132, or visit http:// www. purplexmarketing. com /